Cifonelli’s debut trunk show in Singapore
There are many joys in life. Amongst all the little luxuries, being measured by a tailor is one of them. There’s nothing more comforting knowing that the suit he creates will be a perfect fit.
One such brand that delivers results rentlentlessly is Paris-based, Italian bespoke tailor Cifonelli. Founded in 1880 by Giuseppe Cifonelli, the brand has enjoyed world-renown status, with gentlemen flying from all over the world to their shop on Rue Marbeuf to create jackets, coats and suits. Inside the workshop, more than 40 skilled artisans cut, sew and piece some of the most extravagant suits together by hand.
Having been around for over 120 years, the voice of the brand has been kept constant, and one may allude it to the fact that Ciffonelli remains family owned. The older Cifonelli passed the reins on to his son, Arturo, in 1926, and today, cousins Lorenzo and Massimo Cifonelli manage the brand.
To further introduce itself to the expanding Asian market and meet its clients, Cifonelli set up shop at Buro 24/7 Singapore’s pop up store on Scotts Square, transforming the retail-cum-office space into a tailor’s haven. During the three-day showcase, the brand presented its ready-to-wear and made-to-measure collections on racks, along with its latest fashion runway shows on screen. Fabric swatches formed piles on the centre table, while racks of ready-to-wear pieces including vests and jackets lined a portion of the walls. Accessories like cufflinks and ties were also lined up in an orderly fashion, a nod to the Parisian’s no-nonsense, structural approach.
The cocktail party, hosted by R. Erwan Camphuis, president and CEO of Cifonelli on 1 Feb 2016, held its doors open for 35 specially invited guests, giving them a change to mingle at ease while sipping wine and champagne sponsored by Sarment. Guests had a chance to feel the various fabrics and cuts, learn about the brand and its heritage, as well as book private appointments for measurements and fittings.