Spring in your step
It wasn’t too long ago when Miu Miu released its first fragrance. September 2015, to be exact. The eau de parfum boasted notes of lily of the valley, jasmine and rose, set against a peppery akigalawood. The personified Miu Miu lady was coy, mischievous and sexy. An autumn lady flirting with winter’s chill.
Today, the brand unveils its second fragrance, Miu Miu L’Eau Bleue, one that foretells the arrival of spring. The scent is lighter and much more playful, and the Miu Miu girl is now one who skips as she passes country gardens that sparkle with dew.
The scent accurately captures the spring’s arrival
It may be summer throughout the year in our city, but it’s always lovely to imagine what spring could feel, and smell like. The scents of lily of the valley and akigalawood once again make their appearances in Miu Miu’s fragrances, but are accompanied by a hint of honeysuckle and morning dew this time.
The signature bottle is given a bubbly update
The first fragrance’s muted blue-pillowed opaque glass and red disk makes for a memorable keepsake in our shelves, and Miu Miu has reimagined a lighthearted spin-off. Keeping the bottle’s quilted contours, the fragrance is now bottled in a glittering transparent blue flask, finished with a pastel yellow topper.
The iconic kitten makes yet another appearance
Flanked by model Stacy Martin and photographer Steven Miesel, both the kitten and Martin continue to challenge each other to see who can get to the iconic bottle cap and scent first. Can the campaign get any cuter?