Swiss pride comes in the form of the H Moser Swiss Mad timepiece

H Moser Swiss Mad timepiece

Holy Cow

The ‘Swiss-made’ label has recently been revised to ensure that at least 60 per cent of the components in a timepiece made in the country are of Swiss origin. H Moser is not satisfied by this. At Salon International De La Haute Horlogerie 2017, the Schaffhausen-based manufacturer unveiled Swiss Mad Watch, a 100-percent Swiss-made with a scarcely believable base material of Swiss cheese for the case. This unique piece retails for SFr1,081,291 (S$1,528,690), with proceeds slated to initiate a fund to support independent Swiss watchmaking suppliers facing financial hardships.

H Moser

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Published 14th March 2017
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