The snowy Alps could be your next best investment with this unique freehold property ownership scheme
If you’ve ever wanted a morning view of powdered snow blanketing the mountains, Switzerland would most definitely come to mind. What about if you could actually own a home there, instead of making a yearly pilgrimage?
With Grace St Moritz, its first venture into the Alps, Grace Hotels is introducing a hospitality/residential scheme that is part of the larger Grace St Moritz hotel, scheduled to open in 2019.
In Asia, this concept – serviced apartment collaborations with hotel brands – is increasingly common. In Europe, it is rare, especially one in the heart of a winter sports paradise. But success comes from being bold.
“St Moritz is our third hotel with a residential offering, after Grace Cafayate and La Dolfina Grace in Argentina," says Swade. “There is growing demand from homeowners around the world who seek a luxury residence blended with the service levels of a world-class hotel brand."
In that sense, the hotel’s expansion to St Moritz, a location synonymous with international jet-set glamour, feels natural. With 17 units made available to hotel guests when owners are not in residence, the scheme allows non-Swiss nationals to circumvent the strict Lex Koller and Lex Weber ownership regulations, allowing unique freehold property ownership in Switzerland.
Prices start from SFr740,000 (S$1 million) for a studio and SFr9.9 million (S$13.7 million) for a penthouse. “Since the launch, we have noticed that the project has huge global appeal. Buyers are drawn to the prospect of owning a home in one of the world’s most exclusive locations."
The proposition means buyers can benefit from long-term capital growth while earning rental income, with Grace Hotels managing the entire process. Swade intends to develop this in upcoming projects. For the moment, Asia is not on that list – the hotel brand is only present in the Americas, Europe and Africa – but Swade believes that China, Malaysia and Singapore are a good fit.
“We are committed to providing bespoke, luxury experiences. Asia is a fantastic location to provide that authenticity."