Customised engraving with Armin Strom

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  • Overview Details

    With its off-centre dial and tourbillon sitting within a smaller seconds ring at nine o’clock, Armin Strom’s Tourbillon Royal Flush looks like any other timepiece from the Swiss independent brand. However, look closer and one will see a unique detail through the open dial – the movement is beautifully engraved with the four suits of poker cards. Turn the timepiece and a hand-engraved royal flush can be admired through the transparent sapphire caseback. This one-off timepiece was created last year for an exclusive event held in Las Vegas by Eadness Luxury Group, a private club based in Switzerland. The poker card engraving is a perfect showcase of what is possible with Armin Strom’s expertise. The brand is offering one Robb Report reader a chance to customise the ATC11 calibre, which drives the Tourbillon Royal Flush. You may request something as simple as your initials or as complicated as the scenic view of your favourite vacation spot. Customisation of case material and strap is included.

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"Style is when they’re running you out of town and you make it look like you’re leading the parade."

William Battie