What do you get when a NBA basketball legend teams up with the world’s leading cognac makers? A limited-edition cognac collection, of course.
With a rich legacy that dates back 250 years, Hennessy has earned its place at the top as the world’s favourite cognac. That doesn’t mean they’re resting on their laurels though; beyond its iconic cognacs, Hennessy continually embraces collaborations with visionaries across creative industries, lending an air of versatility to the brand.
This time, Hennessy has partnered with the all-familiar NBA legend, LeBron James. The result? A limited-edition collection that’s as unexpected as it is iconic, shaking up the spirits world with a fresh twist. Beyond just cognac or basketball, this partnership is a tribute to the pursuit of greatness, driven by shared values of excellence, cultural impact, and breaking boundaries.
Reflecting on the collaboration, LeBron shared, “Experiencing the meticulousness and craftsmanship going into creating each bottle was pretty incredible. With this collaborative project, I hope to project across a shared sense of dedication and discovery coming to life for enjoyment of the masses.”
No surprises here–the design philosophy of the product and packaging naturally is a bold tribute to LeBron’s influence, both on and off the courts. The iconic Hennessy Bras Armé is reimagined, donning a sleeve as a nod to LeBron’s signature style, while his crown emblem is seamlessly woven into the design.
Following his trip to Hennessy’s Maison in Cognac, LeBron found himself struck by inspiration. Infusing his own creativity into the cocktail world, James puts a modern spin on the classic ‘Henny-rita’. The elevated version includes Hennessy V.S, lime juice, orange liqueur, orange juice, and agave syrup—a refreshing new take that captures his innovative spirit.
The bottle’s design is a bold tribute to LeBron’s influence, both as an athlete and a cultural icon. Photo by Hennessy
If you’re a die-hard LeBron fan, or simply can’t wait for its launch to have a taste, great news: the wait is almost over. To celebrate the launch, Hennessy will host a “Shoot Your Shot” pop-up at Suntec City from October 14 to 20, 2024, featuring a basketball arcade game and a chance to purchase the limited-edition bottle on-site.
The ‘Hennessy Limited Editions by LeBron James’ will officially hit the shelves of Cold Storage locations islandwide tomorrow, 1 October 2024.
