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Massari Design wins ‘best private jet interior concept’ in Robb Report Singapore’s Best of the Best 2021 awards

By Robb Report Singapore 11 October, 2021
Massari Design

In this year’s Best of the Best, we continue to honour the brands and people who have continued to create covetable products, even in the midst of a global pandemic. Here we have Massari Design win ‘best private jet interior concept’ in the wings and water category

Massari Design
The 737 MAX 7’s cabin volume allowed for a large common area, an owner’s office, sleeping quarters and an en suite with full-height shower

Having a yacht designer create a private-jet interior sounds like a risky proposition. But the two disciplines have more in common than shared luxury, namely a lack of affinity for sharp corners and weighty finishes. Designer Alessandro Massari lent his hand to a Boeing interior for the first time, fusing the upper echelons of the air and water worlds with a delicate design that shows his maritime heritage. Boeing Business Jets’ brief was for “something that isn’t out there but would stand out”, says Massari, whose studio is in the yacht-building city of Fano, Italy.

The design team opted for a cosy but clean look, employing light colours and simple curves. The 737 MAX 7’s cabin volume allowed for a large common area, an owner’s office, sleeping quarters and an en suite with full-height shower. Massari wanted to create a “floating interior in a floating object”. That was accomplished by not attaching the side cabinets to the floor and by using indirect lighting on the bed for a suspended look. Also included is a pop-up rolling monitor for entertainment and business, to free up space. Glass edges on armrests allow cabin control at a touch. “We relied on our long-term yachting experience to face the challenges that come with working in limited space and with many technical and ergonomic requirements,” says Massari, adding, pun intended: “Our team was excited to let our creativity fly.”

Massari Design