In Mind Your Business, we speak with business leaders and thinkers who inspire their respective companies and industries. Here, we feature Tim Cordon, chief operating officer of Radisson Hotel Group for the Middle East, Africa, and South East Asia Pacific
Success brings many things—growth, influence, and the weight of expectation. Tim Cordon can attest to that. As chief operating officer for the Middle East and Africa at Radisson Hotel Group, he led the opening of over 45 hotels in three years, solidifying the brand’s presence in the region.
Now tasked with overseeing the South East Asia Pacific region since January 2024, Cordon is expected to replicate that success. While others may feel the pressure, Cordon, it seems, has been making significant strides. In 2024 alone, he secured 16 new hotel signings in the region, positioning Radisson for substantial growth in the near future. Here, he shares his observations on the current landscape of luxury travel as well as his approach to high-end hospitality.
What are the most significant changes you’ve observed in the preferences of luxury travellers in recent years?
High-end travellers now seek immersive, authentic experiences that allow them to connect deeply with local cultures, cuisines, and traditions. Whether it’s exploring lesser-known destinations, engaging in artisan-led workshops, or participating in community-based initiatives, today’s luxury traveler values meaningful connections over opulence for its own sake.
Sustainability has also become a critical factor in decision-making. Eco-conscious travellers are increasingly choosing properties and experiences that align with their values, such as resorts that emphasise renewable energy, plastic-free operations, and conservation efforts.
Radisson has committed to becoming net zero by 2050. Could you give us an insight into the concrete measures the group is taking to achieve this?
Our strategy is centred on three primary levers: green buildings, green energy, and green operations. For green buildings, the focus is on enhancing energy efficiency, achieving globally recognised certifications like LEED, BREEAM, and EDGE. In terms of green energy, we are transitioning to renewable energy sources, such as solar installations, to significantly reduce our carbon footprint.
We understand that Radisson has leveraged on new technologies to offer virtual hotel tours. How do you see emerging technologies, including AI, impacting the hospitality industry?
We’re leveraging advanced technologies to redefine the hospitality experience, focusing on guest engagement, operational efficiency, and adaptability to the evolving market. Central to this transformation is the Radisson+ digital platform, which enhances convenience through features like online check-in/out, chatbots, and e-concierge services.
Operationally, we employ solutions such as Smart Hotel Operations (SHO), which uses artificial intelligence to automate repetitive tasks, allowing staff to focus on personalised guest interactions. The Radisson Operations App further supports efficiency by digitising administrative workflows and unifying operational practices across properties.
What are some of the key lessons you garnered early in your career that shaped your professional approach to hospitality?
Early in my career, I learned that hard work and humility are fundamental to success. My first job, washing dishes, taught me the value of diligence, and it shaped my belief in leading by example.
A key lesson was understanding that people are at the heart of hospitality—nurturing your team is essential for delivering exceptional guest experiences. Over the years, I’ve learned to listen, empower my team, and focus on continuous learning to adapt to the ever-evolving industry.
How would you describe your leadership style?
My leadership style is rooted in collaboration and empowerment. I focus on fostering a culture of open communication and trust, ensuring my team feels supported in their development. I encourage them to take ownership of their work, knowing that mistakes are part of the learning process.
Lastly, what are some of your non-negotiables?
One of my core non-negotiables is integrity. At Radisson Hotel Group, we operate with a commitment to transparency and honesty, both internally and with our guests. Another is delivering personalised, memorable experiences. We aim to anticipate every guest’s needs without them needing to ask.
Lastly, sustainability is something I take very seriously. Our sustainability goals are clear—aiming for net zero by 2050—and I believe it’s critical that our operations reflect our commitment to a greener future, without compromising the luxury experience we offer.
