“We have to be more imaginative, think out of the box, and have the courage to take bolder steps.” – Michael Lee
For someone who helms an events company called Hustle & Bustle, Michael Lee seems surprisingly laid-back. Engage in a conversation with him, and you’ll find a genial and easygoing individual who doesn’t possess the domineering demeanour of the typical ‘hustle culture’ advocate.
That’s not to say Lee hasn’t hustled (and bustled) to get to where he is—his long days in the kitchen of his uncle’s restaurant and as a teacher prove otherwise. Rather than projecting the image of the stereotypical high achiever, however, Lee’s diligence and industriousness appear to be driven by a nobler virtue. With Hustle & Bustle, which he founded in 2017—and was awarded the Singapore Good Design Award in 2022—Lee strives to bring people from various walks of life closer to one another through a selection of unique and immersive experiences.
From the immersive, 360-degree Van Gogh experience that brought the Dutch artist’s works to life through digital screens in 2023, to the large-scale Dale Chihuly exhibition that captivated Singaporeans in the fresh post-pandemic climate of 2021, Lee has consistently demonstrated his expertise in creating memorable experiences through cutting-edge events that merge art, technology, and culture.
What was a pivotal moment in your professional journey?
The pandemic was a turning point. I had to choose between letting go of my staff and keeping them on. I chose the latter, which eventually led to the organisation of the Dale Chihuly exhibition. That moment hit home for me—it showed the power of resilience in tough times.
Where do you see the experiential events scene heading in the near future?
There is going to be greater innovation and a more expansive approach to delivering content and experiences. To stay ahead, we must maintain an open mind, think on a larger scale, and embrace change with confidence.
What’s a piece of advice that has been incredibly helpful to you?
“If you don’t try, the answer will always be no.” I once hesitated on an ambitious tender early in my career, but a client reminded me that I could either remain where I was, or take the chance and open the door to new opportunities.
What are your go-to remedies when faced with professional setbacks?
I’ve always believed in looking forward. When I’ve given my all, I’m at peace, even if things didn’t go as I’d planned. But whenever I sense I could have done more, I choose to sleep on it first. By morning, it’s a new day and a fresh start to push ahead and improve.
What’s a cause that resonates with you?
Solving poverty through education. I believe in the philosophy of teaching a man to fish, instead of giving him one. Education is the key to long-term empowerment and breaking the cycle of poverty.
