The Answers With… Clément Brunet-Moret, the CEO of Baccarat Asia-Pacific who champions empathy as a fundamental pillar of his value system
With nearly three decades of experience in the luxury industry, Clément Brunet-Moret possesses an encyclopaedic knowledge of the field. His distinguished career spans leadership roles at Essilor, Cartier, and Favre-Leuba, where he honed his expertise in brand strategy and management. Upon returning to Hong Kong, Brunet-Moret lent his talents to Goyard and Rimowa before assuming the helm at Baccarat in early 2021, tasked with expanding its retail network and business across the Asia-Pacific region.
Under his stewardship, Baccarat has elevated its presence through strategic collaborations, including partnerships with Japan’s Medicom Toy, Hello Kitty, and Pokémon. He has also championed cross-cultural artistic endeavours, such as the unveiling of the Printemps Bleu Zenith Chandelier by architect Steve Leung. Beyond craftsmanship, his vision extends into the world of haute hospitality, curating luxury dining experiences at award-winning hotels and securing Baccarat’s presence in Asia’s most celebrated bars, including MO Bar and Manhattan in Singapore.
How do you unwind?
In my free time, family is my priority. Whether I’m spending time with my kids, girlfriend, or parents, every moment is meaningful. If I have extra time, I enjoy competitive sailing or exploring something new—be it a play or an exciting destination. It helps me unwind, nourishes the mind, and, in turn, makes me a better person. In theory, at least.
Do you have a favourite spot in Hong Kong?
I love going out on a boat with my family. Taking them to Po Toi for lunch, surrounded by the water, always brings a sense of peace and connection. The luxury of having immediate access to such tranquil waters is something I cherish.
What’s one cultural tradition or practice from Asia that you have taken to?
Building your network and collaborating with people you know and trust. Feng shui, the art of balance, is also a key principle in what I do.
What’s a non-work-related passion that has influenced your leadership style or creativity?
Competitive sailing and music have shown me the importance of building the right team and collaborating effectively. In sailing, many skippers shout at their crew when things go wrong, but this is unproductive. The real solution is teaching, explaining, and practising—just like in the workplace. Everyone needs to understand their role to perform well. In an orchestra, a manager is like a conductor—leading, not micromanaging. While they may highlight individuals, it’s always for encouragement, never criticism.
Please share a piece of advice that has stayed with you throughout your professional journey.
That people will always remember how you smiled and helped them, not just how you performed. Being kind, humble, and helpful will never steer you wrong. In fact, it will take you far. The people you meet and interact with today may very well help you in the future.
What’s a personality trait you admire in others?
Empathy is something that truly touches me. People with natural empathy are rare, yet powerful. I’ve noticed that, more often than not, it’s women who possess this quality.
If you weren’t leading Baccarat today, what other career or life path might you have pursued?
I’d be sailing the Vendée Globe right now.
What’s the one question you’d most want to ask Baccarat’s original artisans?
Baccarat originated in a small village in eastern France 260 years ago. How did they find the inspiration and technology to create the world’s finest crystal? It’s fascinating! I’d love to know their secrets. How did they get there? How did they craft these incredible, award-winning pieces of art? Where did they draw their remarkable inspiration from?
What’s a common misconception about the world of luxury?
Luxury doesn’t always equate to expensive things. It’s about rarity and craftsmanship; something difficult to create. It’s a know-how, a lifestyle more than anything else. Luxury is a moment that translates into emotion. We are emotional creators. Just ask Alain Dominique Perrin (who was widely credited for reviving Cartier’s fortunes in the 1970s), who understood this and helped shape the luxury industry as we know it today.
Can you share a recent moment that made you pause and feel grateful?
When I think about the friendships I’ve made over the years, people I’ve met and can truly count on. It’s reassuring to know there are still people around you who genuinely have your back. I’m grateful to everyone who has helped my kids secure internships and develop their passions. I’m also thankful for all the talented individuals I’ve met, whether they’re designers or chefs; their talents and creations are a constant source of inspiration.
This story first appeared in the April 2025 issue. Purchase it as a print or digital copy, or consider subscribing to us here
