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Oetker Collection’s Le Bristol Paris steps into Web3 with a private members’ club in the metaverse

By Ho Yun Kuan 5 April, 2023
Le Bristol Paris L’H3ritage Club

The key(s) to the most exclusive real-life experiences at the hotel are now digital

It would be a wonderful life to live at Le Bristol Paris. With its striking red and white striped awnings, and gilded front entrance, the Oetker Collection Masterpiece hotel has been a landmark on the French capital’s fashionable rue du Faubourg Saint-Honoré since 1925. Home to the three-Michelin-starred Epicure, a spa by high-end skincare brand la Prairie, and Signature Suites with Louis XVI period furniture and Quagliotti bed linens, the property represents the very epitome of French art de vivre, or art of living.

Unfortunately, we can’t all be Parisian. But there’s now a way to plan your dream stay at Le Bristol Paris any time you like, wherever you are based in the world. The hotel has just announced its entry into the web3 ecosystem with a multi-phase project that will start with a limited drop of 11 NFTs.

Created in partnership with digital asset management platform Metav.rs, the NFTs, collectively titled Le Bristol Unlocked, will give their 11 owners exclusive membership to L’H3ritage Club. Described as “a community of like-minded individuals who appreciate the finer things in life and seek adventure in all its forms”, the club will give anytime access to in-person experiences at the hotel.

Two privileges that have been announced are access to secret menus at the property’s restaurants, and weekly access to its fabled rooftop swimming pool, which is usually open to guests only. Each of the 11 NFTs will also unlock an exclusive money-can’t-buy experience never before offered by the hotel.

The Le Bristol Unlocked NFTs will be available for purchase in Ethereum on 14 April 2023. Register here.

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