Grammy-nominated trumpeter Ibrahim Maalouf debuts his first music video, inspired by Amaffi, specifically the Savanna women’s fragrance
This collaboration marks an unprecedented convergence of scent and sound, with French-Lebanese Maalouf partnering with the luxury fragrance house Amaffi to celebrate the artistry of both mediums.
For his inaugural music video, Maalouf channels the essence of Amaffi’s Pyramids Collection, focusing on the Savanna fragrance, known for its floral notes of jasmine, neroli, and mimosa—a tribute to the vast and untamed savannas.
Set against the breathtaking backdrop of Al-Ula, Saudi Arabia, the video doubles as a commercial for Amaffi. Shot by Amaffi’s Hollywood team, the visual narrative follows Maalouf as he plays the melody of his composition True Story, now the official soundtrack for the fragrance.
“The Creative Director, [Paris Libby] and I wanted to create a story that felt like a short film rather than a typical advertisement,” says Eric Michael Roy, co-creative director at Swimming Horse Creative. “Our goal is for this film to provide the audience with a connection to the essence of Amaffi.”
Indeed, the synergy between Maalouf’s soulful trumpet and Savanna’s floral symphony creates an immersive, sensory experience.
Reflecting on his inspiration, Maalouf shares, “The desert winds whispered melodies to me, and SAVANNA’s fragrance notes danced in harmony. It felt like love at ‘first scent.’” His words echo Amaffi’s ethos, where each fragrance becomes a love letter to the senses.
Priced at S$8,300, the olfactory portrait exhales a power of beauty, tenderness, and superiority. It also tells a story, “a story of a love that exists, but a love that’s yet to be found,” adds Roy.
