Happening on 16 July 2025, Audemars Piguet Parallel will be the Montreux Jazz Festival’s biggest yet
Audemars Piguet has always embraced its creative side, pushing the boundaries not just with watchmaking but various passions, capturing the imagination of watch enthusiasts in more ways than one.
Through collaboration, the watchmaker keeps time with diverse industries, committing itself to the likes of sports, entertainment, fashion and music. In 2019, it launched a music programme, nurturing artistic and technical talent through unique experiences. That same year, it became a global partner of the Montreux Jazz Festival, the second-largest annual jazz festival in the world after Canada’s Montreal International Jazz Festival.
This July (4 to 19), as Audemars Piguet continues to celebrate its 150th anniversary, it will continue to be a partner, bringing Audemars Piguet Parallel back for its third edition. First introduced in 2022 with artists like The Blaze, Arlo Parks and Black Coffee, the much-anticipated fringe feature is designed to transport audiences to unexpected venues across the region for a one-of-a-kind experience.
Happening on the 16th at a location to be revealed at the last minute, it promises to be its biggest yet, with South Korean house-music star Peggy Gou, deep-house prodigy Alex Wann and French electro trailblazer Chloé Caillet as part of a stellar lineup. About 1,000 tickets will be made available to festivalgoers via a contest on the festival’s Instagram and at the Audemars Piguet Parallel booth.
Featured photo by Audemars Piguet
