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Bugatti and Honma join forces to create a co-branded golf club collection

By Robb Report Singapore 17 June, 2026

Rooted in Honma’s philosophy of effortless control, this co-branded golf club collection redefines the boundaries of luxury performance with three lines

United by an uncompromising pursuit of perfection—where speed and artistry coexist and precision and beauty are taken to a level that mass production could never reach—Bugatti and Honma have come pretty close to perfecting the art of the golf club.

Rooted in Honma’s philosophy of effortless control, this co-branded golf club collection redefines the boundaries of luxury performance with three lines. The Beres Super Premium Collection, presented in 3 Star, 4 Star and the limited-edition 5 Star, delivers with the luxury and artistry of Japanese craftsmanship, while drawing on the spirit of the Bugatti Tourbillon.

The collection comprises three lines, including the Beres Super Premium Collection, Tour World Premium Collection and Super Premium Bugatti Putter. Photo by Bugatti

The Tour World Premium Collection, on the other hand, is made for players who demand absolute perfection, translating the soul of a supercar onto the fairway, and integrating the performance DNA of Honma’s TW777 line with Bugatti’s iconic design language.

To top it all, the Super Premium Bugatti Putter distills the mechanical beauty of a hypercar into compact form. Available in two models—the 4 Star and 5 Star—it is more than just a putter, but a masterfully crafted piece that fuses function with sensibility, allowing every stroke on the green to be as precise and poised as a Bugatti carving a corner.

The Honma x Bugatti Beres Super Premium Collection and Super Premium Bugatti Putter are now available worldwide at Honma Golf stores, authorised dealers and official online e-commerce platforms. The Tour World Premium Collection will be available late June 2026