The real action starts before the lights go out at Marina Bay. We round up the luxury brand events, launches and fan meet-ups where F1 star drivers will be making an appearance ahead of the Singapore Grand Prix
Race week in Singapore has never been confined to the Marina Bay Street Circuit. Whether you’re after a selfie with a rookie or a word with a race winner, these are the F1 driver appearance to put in your calendar, listed in date order.
Isack Hadjar x Devialet
When: 6 October
Where: Devialet boutique, Grand Hyatt Singapore
Oracle Red Bull Racing’s Isack Hadjar, Devialet’s global brand ambassador, is the face of the French audio house’s newest release, the Phantom Ultimate 98 dB – Pulse Blue. The exclusive edition reworks Devialet’s signature blue with side panels that move from matte to gloss and a clear-varnished, mirror-polished RAL 5011 finish that comes alive under the light. The speaker is priced at S$2,650, with a colour-matched Tree stand at S$400, and is available at devialet.com, the Devialet Grand Hyatt Flagship Store and Devialet Marina Bay Sands.
Ollie Bearman x Vetreska
When: 6 October, 4pm–6pm
Where: L1 Outdoor, Ion²
Race week kicks off on a decidedly four-legged note. Haas F1 driver Ollie Bearman, who doubles as global brand partner for pet lifestyle label Vetreska, will drop by the brand’s motorsport-inspired pop-up, where he’ll be joined by a pet fashion runway. The activation, running from 3 to 11 October, turns ION² into a racetrack-themed space with race-ready photo moments and curated product showcases. It also marks the Singapore debut of Vetreska’s Circuit Collection, giving local pet owners their first look at the motorsport-inspired accessories line.
Charles Leclerc at Ray-Ban’s Beyond The Track
When: 7 October
Where: Ray-Ban’s Beyond The Track pop-up, CQ @ Clarke Quay
Scuderia Ferrari’s Charles Leclerc heads to the riverside, where Ray-Ban’s returning pop-up brings its Scuderia Ferrari Collection to life. Beyond limited and special editions from the collection, visitors can try race simulators, a pit stop challenge and a reflex test for a shot at exclusive merchandise. Stick around after dark: the pop-up also hosts live performances from international acts as part of Music Matters Live.
Nico Hülkenberg & Gabriel Bortoleto at Off the Grid by adidas and Audi
When: 7 October
Where: Funan
The Audi Revolut F1 Team’s driver pairing of Nico Hülkenberg and Gabriel Bortoleto touches down at Funan, where Audi and adidas have teamed up for the race season. The Audi R26 Showcar and the all-new Audi RS 5 are on display throughout the activation, alongside interactive experiences that take fans inside the world of the team, plus exclusive rewards to redeem. Come back from 9 to 11 October to see the R26 return in a special livery with a local touch.
Liam Lawson & Arvid Lindblad at The Trackside by Visa x TUDOR x HUGO F1 Appearance
When: 7 October
Where: Level 1 Atrium, ION Orchard
Visa Cash App Racing Bulls (VCARB) bring both their drivers to Orchard Road as Liam Lawson and Arvid Lindblad make an appearance at The Trackside, one of ION Orchard’s headline race-week experiences. Running from 1 to 11 October, the space puts the VCARB 03 show car on display alongside a racing simulator, a reaction challenge, TUDOR watches and HUGO x VCARB Formula One Teamwear. Fans who completed the stamp rally between 1 and 5 October are in the running to be one of three winners of a photo opportunity with both drivers.
Visa Cash App Racing Bulls at Resorts World Sentosa F1 appearance
When: 7 October, 6.45pm
Where: WEAVE Basement 1, Resorts World Sentosa
Can’t make it to Orchard? Lawson and Lindblad head to Sentosa the same evening, this time joined by Team Principal Alan Permane. Their appearance caps off VCARB’s takeover of WEAVE, part of RWS’ resort-wide Festival of Thrills, which brings a full-scale VCARB show car display, interactive experiences and exclusive collectibles to the resort. Guests can expect to hear from the trio on the team’s outlook just days before race weekend.
George Russell & Kimi Antonelli at adidas Brand Centre Orchard
When: 8 October
Where: adidas Brand Centre Orchard
The Mercedes-AMG Petronas F1 Team’s full driver line-up lands on Orchard Road for an exclusive live appearance. To get up close with George Russell and Kimi Antonelli, fans will need to enter the adiClub giveaway on the adidas App with a minimum spend of S$250 (T&Cs apply), with more details to be announced on @adidasSG. Even without a winning entry, there’s plenty to see: the Mercedes-AMG CLE 53 4MATIC+ Coupé, dressed in a livery drawn from the Singapore-inspired adidas x Mercedes-AMG Petronas F1 Team Vanda Bloom Collection, is parked right outside the store from 27 September to 12 October. Over at Raffles City, the brand’s pop-up at L1 Stamford Square also showcases a replica of the team’s W17 race car.
Zhou Guanyu at the Jim Beam Highball Pop-Up Bar
When: 8 October, from 3.30pm
Where: Chijmes Main Lawn
For a more relaxed brush with the grid, Zhou Guanyu takes the stage at Chijmes for an on-stage conversation and fan meet-and-greet, as Jim Beam previews its Highball Pop-Up Bar. From 9 to 11 October, the lawn opens to the public from 4pm to 11pm as a race-weekend watch party, complete with live music, racing simulators, bar food, a photobooth and a DIY Highball cart for mixing your own serve. Four Highball variations are on the menu, and the first 100 guests get a free Highball with every one purchased. Hourly happy hour pricing starts at S$4 at 4pm, rising to S$8 from 7pm, when a buy-three-get-one-free deal kicks in.
