The “look-at-me” watch is back in full force. And honestly, it’s never looked better
If the first major red carpet of 2026 is any indication, the “look at me” watch is back.
At Sunday night’s Golden Globes, boldfaced names from Mark Ronson to Marlon Wayans paraded an impressive number of eye-catching horological references, from established brands such as Audemars Piguet and Jaeger-LeCoultre, as well as harder-to-find fare from the Urban Jurgensens of the world. But what each of them had in common was an eye-catching quality that rendered the wrists of the nominees, presenters, and others at the awards show hard to take your eyes off.
Take Dwayne Johnson’s diamond-set Chopard Alpine Eagle, a model that’s a qualified attention-getter even when it’s rendered only in stainless steel. Or Jacob Elordi’s skeletonized Cartier Tank Normale—a fitting choice for an actor celebrated for his performance in Frankenstein, given how much the film explores the architecture and mechanics that make humans so unique.
Even Omega, which dominated the event by getting its wares on a long list of stylish, talented guys, sent some of its boldest pieces out for the night. While Marlon Wayans and Timothy Simons’s wrists practically dripped with gems, George Clooney went simpler, choosing a stainless steel Seamaster Aqua Terra watch with a bright turquoise dial. Against the backdrop of his classic tuxedo (and the rich red carpet) the watch was hard not to miss. And when you’re wearing something that’s this well-made, you want people to notice it.
Here, a look at the other models that made us take notice.

Dwayne Johnson’s Chopard
Dwayne Johnson’s old stage name, The Rock, could also easily be the nickname for the Chopard Alpine Eagle the actor chose to wear with his custom Ralph Lauren Purple Label tuxedo. In reality, the watch is called the Frozen Summit—where else are you going to find this much ice?—so named because the US$1 million, one-of-eight watch is set with over 29 carats of diamonds.

Adam Scott’s Vacheron Constantin
This story was first published on Robb Report USA. Featured photo by Los Angeles Times via Getty Images













