Bvlgari’s iconic ladies’ watch gets refreshed from inside and out for the Year of the Snake
Inevitably, the Serpenti takes the spotlight at Bvlgari. It is, after all, the Lunar New Year of the Snake and how opportune, then, for the luxury house to rejuvenate the emblematic collection that’s singularly inspired by the charms of the sensual serpent.
It is no mere cosmetic shedding of old skin, either. The latest Serpenti Seduttori and Serpenti Tubogas models now proudly display the suffix ‘Automatic’ on their dials, pointing fans to their new mechanical engine, the in-house Lady Solotempo BVS100 movement.
Hailing from the same movement family as the BVL100 Piccolissimo (Bvlgari’s smallest movement, which debuted in 2022), the Lady Solotempo BVS100 promises to be dependable and robust, displaying the hours, minutes, and seconds, and offering up to 50 hours of power reserve. You can check out the movement from the watches’ transparent sapphire case backs, which parade the Lady Solotempo BVS100’s winding rotor decorated with serpent scale motifs.
Though endowed with new inner workings, the new Serpenti models retain their trademark allure. Since its debut in 1948, the Serpenti has been a cornerstone of Bvlgari’s identity, celebrated for its sinuous silhouette evocative of the serpent’s form, enhanced with Greco-Roman design elements.
This year, the case shape of both the Serpenti Seduttori and Serpenti Tubogas has been subtly redesigned with softer lines and paired with a cabochon-cut rubellite crown. Paired with a supple bracelet composed of scale-shaped links, the former comes in a variety of options, including yellow and rose gold, stainless steel, and bi-metal with diamond-set options. The highlight, though, is the full-diamond pave variant in white gold, set with 875 brilliant-cut diamonds.
Meanwhile, the Serpenti Tubogas, defined by its trademark integrated coil bracelet, is offered in two versions: with single- or double-twirl bracelet, both in rose gold with case and bezel set with 40 brilliant-cut diamonds.
“Serpenti is more than an icon; it’s a signature,” says Fabrizio Buonamassa Stigliani, Bvlgari’s executive director of watch design. Beating with a new mechanical heart, the rejuvenated Serpenti collection is poised to captivate for generations to come.
