Chew Hang Song, chief operating officer of Frasers Hospitality, on redefining serviced living through adaptive, lifestyle-oriented residences—where guests can work, restore and connect, all under one roof
As the boundaries between work, travel, and home continue to blur, serviced residences are evolving to meet a new kind of global lifestyle. For Frasers Hospitality, the shift means rethinking what modern living looks like—creating spaces that support productivity, rest, and connection in one place.
At the helm of this transformation is chief operating officer Chew Hang Song, a seasoned hospitality strategist whose career spans leadership roles across Greater China and North Asia.
“Luxury today is more about how a place makes you feel,” Chew highlights. “For modern travellers, especially those staying weeks or months at a time, true luxury lies in arriving somewhere that feels immediately familiar, comfortable and human. It’s the reassurance of belonging, even when you’re far from home.”
Since joining Frasers Hospitality in 2019, Hang Song has drawn on his extensive experience in hospitality, business, aviation, and government to craft residences that move with the rhythms of modern life. He has strengthened the brand’s presence, cultivated key in-market relationships, and guided operations across its global portfolio, combining operational expertise with a deep understanding of how today’s travellers live.
At Frasers Hospitality, this shift underpins our Frasers Living philosophy of enriching everyday living. Rather than designing spaces to impress at first glance, we focus on creating environments and experiences that help residents feel at home, connect meaningfully with their surroundings, and live life on their own terms. In practical terms, this means designing adaptive spaces and services that support the natural rhythms of daily life, such as cooking, working, and resting, and curated experiences like local tours that help our residents settle into their surroundings faster.
Today’s travellers are diverse—from relocating professionals and globally mobile families to long-stay leisure guests—so there’s no single definition of “home.” At Frasers Hospitality, each brand is purpose-built around how residents live, work and settle in, while staying anchored to comfort, familiarity and belonging. For example, Fraser Suites caters to long-stay residents seeking privacy and holistic wellbeing, while Modena by Fraser balances cost, functionality, and community. Across the portfolio, spaces flex around daily routines, from work and rest to wellness, ensuring every residence feels personal, familiar and supportive—wherever guests stay.
Shared spaces are central to creating a sense of belonging, mirroring how people naturally connect in everyday life. Rather than occasional amenities, these areas evolve organically—morning co-working, afternoon lounging, evening gatherings. At Fraser Suites Singapore, family-friendly spaces like the Play Zone and Retro Gaming Zone encourage residents to relax and connect. These spaces continue to adapt based on residents’ needs and feedback. At Modena by Fraser Shenzhen, the addition of an on-site pickleball court responded directly to residents’ lifestyle preferences, providing a social setting where they can stay active while naturally connecting with others.
Creating a sense of belonging across regions starts with a simple principle: consistency reassures, while locality connects. Each property maintains high standards of comfort and service, yet is thoughtfully designed to reflect its neighbourhood. Fraser Suites Bangkok, for example, blends contemporary style with traditional Thai elegance, while Modena by Fraser Shenzhen offers tailored recommendations and community activities through a Resident Ambassador, helping guests explore the city beyond typical tourist routes.
For long-term or frequently relocating guests, balance comes from the rhythms of everyday life rather than occasional indulgence. Here, well-being is integrated into daily living, not treated as a one-off. Private rooms feature flexible, transformable spaces for work, dining, and relaxation, while fitness and wellness amenities support an active lifestyle. Later this year, a new wellness programme will help residents integrate simple, practical habits into their daily routines, built around how people actually live during extended stays.