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Fendi teams up with Chupa Chups

By Amos Chin 18 July, 2024

Naturally, a lollipop becomes a muse for the collaboration, blending playful pop culture with high fashion

Debuting on the Fendi Women’s Autumn Winter 2024 runway, the latest accessory from Silvia Venturini Fendi, artistic director of accessories and menswear, marks an unprecedented fusion of confectionery and fashion.

This unorthodox collaboration brings together the whimsical charm of Chupa Chups’ iconic lollipop and Fendi’s renowned leather craftsmanship, resulting in a piece that embodies the playful spirit and creative ingenuity of both brands.

Drawing inspiration from the beloved lollipop, this understated accessory is crafted in soft leather with the signature Selleria macro-stitching—a tribute to the Maison’s century-long history and homage to Roman master saddlers—and features a magnetic closure and the iconic FF logo in metal.

Available in the form of a charm – attached to bags as seen on the runway – or as a necklace, the lollipop holder can be adjusted through the leather strap to ensure it is never out of reach. Photo by Fendi

Versatility, too, defines this ‘sweet’ accessory, which can be styled as a charm or necklace; it offers limitless possibilities, adding a touch of whimsy to any ensemble, as demonstrated on the runway.

Available in boutiques worldwide, the adjustable accessory comes in a vibrant palette of soft hues and bold pop tones. Each piece includes five co-branded, limited-edition Chupa Chups x Fendi lollipops, a nod to the five Fendi sisters. Wrapped in distinctive FF logo covers, these exclusive lollipops blend the iconic Fendi pattern with the beloved Chupa Chups logo, making this collaboration a delectable celebration of heritage and innovation.

Fendi

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