Gucci welcomes Jin into its distinguished roster of ambassadors, heralding a new chapter of creative collaboration and global influence
Since the debut of BTS in 2013, the Korean pop group has been on an upward trajectory, receiving numerous accolades, notably making history as the first Korean artist to dominate the Billboard Hot 100 chart, and achieving widespread popularity. The success of the band has also given rise to various partnerships.
Making his solo debut back in 2022, Jin, like the rest of the members, has ventured into sundry realms. Most recently, Gucci announced his appointment as a global brand ambassador. In this role, Jin will embody Gucci’s innovative spirit across a spectrum of initiatives and events, further enriching the House’s legacy.
“Gucci is an iconic brand with a legacy that beautifully blends heritage with modernity,” Jin shared when reflecting on his new role. “It is profoundly meaningful and exhilarating to become part of such an illustrious house.” Jin’s admiration for Gucci’s creative director, Sabato De Sarno, is ever so palpable—making the partnership a match made in heaven.
Sabato De Sarno also expressed his excitement, stating, “We are thrilled to welcome Jin as our Global Brand Ambassador. His warmth and unique style are captivating, and his generosity and extraordinary artistry resonate deeply with our brand’s ethos. Sharing this journey with him is a true honour.”
