The partnership with Hennessy V.S.O.P Limited Edition by LeBron James continues to demonstrate innovation and cultural influence, connection, celebration, and shared moments
The Hennessy V.S.O.P Limited Edition by LeBron James builds on the success of its 2024 predecessor, celebrating the Maison’s timeless craftsmanship and heritage while honouring the basketball legend’s cultural legacy both on and off the court. Together, they present a collector’s edition designed to inspire connection, celebration, and shared moments of sociability.
This year’s design vividly captures LeBron’s influence, featuring bold and dynamic elements, including his signature “crowning” gesture, a symbol of elevation and leadership ll reimagined on a vibrant orange bottle.
Inspired by LeBron’s energetic spirit, this eye-catching colourway signals a fresh wave of energy and celebration. Recognised as the most versatile in the Hennessy range, V.S.O.P can be enjoyed in many ways, whether in cocktails, as a long drink, neat, or on the rocks, making it perfect for any occasion.
To launch the collaboration, Hennessy introduced a social media campaign called “The Second Decision,” referencing LeBron’s iconic trade interview. The campaign bridges his past and present, highlighting his personal connection to the collaboration and the communities it honours.
Designed for celebrating any occasion, Hennessy V.S.O.P appeals to a new generation of fans seeking a smooth, rich flavour. This versatile blend pleases from the first sip, while the classic Hennessy Sidecar, crafted with V.S.O.P, orange liqueur, fresh lemon juice, and simple syrup, garnished with a lemon twist, remains a timeless icon of elegance.
The Hennessy V.S.O.P Limited Edition by LeBron James exemplifies Hennessy’s commitment to craftsmanship and cultural relevance. By combining LeBron’s visionary approach with the Maison’s rich heritage, this collaboration offers fans and collectors in Singapore a unique experience celebrating excellence and connection.
For over 250 years, the brand founded by Richard Hennessy has carried its legacy across more than 160 countries while remaining deeply rooted in the Charente region of France. Beyond its renowned cognacs, Hennessy actively engages in cultural collaborations, and partnering with visionary artists from around the world.
