The world’s fastest sport meets the epitome of luxury in a landmark 10-year collaboration between F1 and Louis Vuitton
Cross the high-octane world of Formula 1 and timeless sophistication of Louis Vuitton, and what do you get? A groundbreaking partnership that blends precision engineering with haute craftsmanship. From 2025, Louis Vuitton is set to become an official partner of Formula 1, marking a historic collaboration between the motorsport giant and one of the world’s most valuable luxury brands.
As part of the agreement, Louis Vuitton will have a prominent presence during Formula 1 weekends, including trackside branding—a first for the brand in a sporting event. The French maison’s presence will extend beyond just branding, with a key role in celebratory moments, such as the opening ceremony and podium presentations, where their iconic Trophy Trunks will be showcased to honour the podium drivers.
The partnership is part of a wider 10-year deal between Formula 1 and LVMH, Louis Vuitton’s parent company. Other maisons under the LVMH umbrella, including Moet & Chandon, Hennessy, and Tag Heuer, will play a role in elevating the F1 experience with a refined touch to trackside hospitality and celebrations.
This collaboration signifies a new chapter in motorsport, reinforcing Formula 1’s growing cultural influence beyond the racetrack. In recent years, the sport has become a lifestyle phenomenon, drawing in a new generation of fans through fashion, entertainment, and high-end collaborations. The alliance with LVMH cements F1’s place in the luxury landscape, promising a decade of unparalleled opulence and spectacle.
