The French fashion house is putting a fresh spin on the 1896 creation, with new lines of trunks and bags arriving this year

Louis Vuitton is marking 130 years of its monogram in a fittingly monumental manner.

The maison has orchestrated a year-long global celebration of the iconic insignia that includes three special-edition Monogram bag collections, dedicated campaigns, pop-ups, and other surprises.

Louis Vuitton’s son, George, created the monogram in 1896 as a tribute to his father, interlocking the L and V initials with a floral motif to help distinguish his luggage from others. The monogram was patented in 1897 to safeguard authenticity, giving the brand a true emblem to stand behind. Since 1 January 2026, all LV boutiques worldwide will display reproductions of the original monogram patent and the historic wooden monogram stamp in their windows.

“Georges envisioned an emblem not merely to adorn objects but to embody a philosophy of excellence, modernity, and transmission,” the house said in a statement.

Over the past 130 years, the monogram has become one of, if not the, most recognisable symbols in luxury. It has shaped the vision of LV’s creative directors such as Marc Jacobs, Nicolas Ghesquière, Virgil Abloh, and Pharrell Williams, while inspiring collaborations with artists like Takashi Murakami, Yayoi Kusama, and Richard Prince.

Arriving in stores throughout 2026, the three anniversary capsule collections reimagine the monogram through modern design, diverse materials, and innovative techniques. Collectors can expect fresh takes on favorites such as the Alma, Speedy, and Noé.

The first, dubbed the Monogram Origine collection, takes inspiration from the cover of a 1908 client register, with the monogram presented in a new linen-and-cotton canvas that showcases a palette of soft pastel hues. The second, known as the VVN collection, focuses on vache végétal naturel. This natural cowhide has been used by the house since the 1880s, famously serving as a trim on the Monogram bags. The new VVN pieces are made entirely out of their namesake, with the monogram appearing on the inner lining and detachable name tags. Last but not least, the Time Trunk collection pays homage to the house’s roots by using trompe-l’œil printing to reproduce the details of historic Vuitton trunks on modern handbags.

Each special-edition Monogram piece comes with a name tag that doubles as a cardholder and an inside label that signifies it is part of an anniversary collection, making them true collectibles.

This story was first published on Robb Report USA. Featured photo by Louis Vuitton