How to get the most out of POAP NFTs and why they matter in the Metaverse
Editor’s note: Read more Robb Reader stories here.
If you didn’t post about it, did it really happen? And if you did, do those bragging rights matter? Maybe, maybe not. Just as sentimental but a little more private is one’s Proof of Attendance Protocol (POAP), a unique non-fungible token (NFT) that proves your participation at an event without the need for personal information. You save it like you would a ticket stub from something of sentimental value, and overtime, this memory becomes a part of your digital identity. Sell it if you’d like or keep it, and over time, you will have a collectible with corresponding privileges to enjoy down the line.
POAP Studio is one agency that supports brands in POAP strategy and activation. We speak with co-founder Lucas Verra, who has a thing or two to say about the intriguing power of POAPs, and why it is the key to generating engagement in a community.
“I’m fascinated by the possibilities of digital value, and I get to channel this into creating new experiences at POAP Studio. I value moments that could become memories, whether they are project milestones, successful collaborations or brand stories to unfold.
My journey began with a fascination for the evolving Internet. I co-founded POAP Studio to spark that same excitement and curiosity for brands and individuals entering Web3. I wanted to be part of something that was not just current but also future-forward.
Life at POAP Studio is energising and dynamic. We’re always working on something innovative, whether it’s an experiential treasure hunt at a museum or a brand collaboration. There’s a lot of room for creativity and impact.
The Metaverse is the frontier of digital experience. It’s an evolving space where we can redefine interaction and engagement, especially in art, fashion and tech. It’s what drives me to push the boundaries at POAP Studio. If you think we spend at least 80 per cent of our time awake in front of screens, well, that is the Metaverse!
POAP offers an accessible gateway into digital collectibles. It’s not just about owning a digital asset; it’s about becoming part of a community that values innovation in fashion, art and technology. We make it fun, simple and thus engaging, which keeps people coming back.
POAP NFTs matter because they are more than digital keepsakes; they’re a new form of engagement. POAP collectibles offer a unique way to interact with brands and experiences that matter to you. They bring you closer to the digital realm, which is becoming an increasingly important aspect of our digital lives.
To get the most out of POAP NFTs, engage actively with the projects and communities that interest you. The value comes not just from ownership, but from the experiences, rewards and connections these NFTs can unlock.
Selling POAPs is pretty much non-existent and not in our roadmap to support. Holders are owners and welcome to do what they like, but it’s not the main idea. On the other hand, it’s a sign that we’re creating something of value. While our primary goal is to enhance community engagement, the secondary market for POAPs shows that people see worth in what we’re doing.
The future of the POAP ecosystem is limitless. We’re continually looking to expand and evolve, adding more industries and experiences into the fold. Our collaborations, ranging from Bayer to Vogue, show the breadth of possibilities.
Choosing a favourite (POAP memento) would be like picking a favourite child, but our Nxt Museum project holds a special place for me. It was an experiential treasure hunt that made art more accessible, engaging visitors in a way that was both fun and educational. It encapsulated everything POAP Studio aims to be—innovative, engaging, and memorable.
Keepsakes, whether physical or digital, are a way to hold onto memories. Much of what I do is motivated by the possibility of creating lasting memories; I once spent a full day organising photos taken over 12 years.”
