These luxury brands will get you dressed to the nines for the Qixi Festival on 10 August
The celebration of love doesn’t stop on 14 February; in Chinese mythology, the seventh day of the seventh lunar month marks a festival equivalent to Valentine’s Day. Dubbed the Qixi Festival, the cherished cultural event brings couples together–blending ancient myths with contemporary expressions of romance and reminding everyone of the enduring power of love.
It is also during this occasion that luxury houses showcase their affection for consumers with collections that embody the same passion. Here are some of the luxury Qixi capsules of 2024 to look out for.
Boucheron
Though not a new launch, the Quatre collection, featuring four distinctive motifs from the archives, remains a testament to one’s authenticity and a true icon of self-love. In the latest Qixi campaign, “Freedom Adorns Me,” Boucheron’s global brand ambassador Xiao Zhan showcases the collection’s Spring-Summer bracelets and rings; his unrestrained style perfectly mirrors the Maison’s ethos of honouring your true self without fear.
Prada
In a poetic ode to Qixi 2024, Prada’s collection graces the storied lanes of Chengkan with a symphony of refined elegance and contemporary charm. Starring the illustrious Li Xian and the enchanting Xie Xin, the collection boasts women’s ensembles in sumptuous embroidered linen and velvety suede Prada Arqué bags; for men, opulent bomber jackets and denim-hued leather bags elevate sophistication.
Loewe
Loewe celebrates the Qixi Festival with exclusive designs featuring hedgehogs, manifested as gold and silver pins for specially created styles like the Puzzle Fold Tote, Tote Mini, and Pouch in limited-edition colours of Dark Burgundy, Sahara, and Spring Green. The Flamenco Clutch in Dirty Mauve takes a unique approach, showcasing the adorable hedgehogs on its braided handle.
Kenzo
Designed by artistic director Nigo, the Kenzo Jungle Heart collection takes cues from Kenzo Takada’s “JUNGLE” fashion–blending tradition with contemporary expressions of love. Featuring a heart-shaped design combining key symbols of the Maison, tiger and elephant, the collection houses gender-specific ensembles and gender-neutral pieces like a navy cardigan and oversized T-shirts.
Burberry
Burberry introduces a new Qixi Festival collection featuring a revitalized swan motif of the Maison. Here, two swans intertwined to form a heart–appearing across shirts, silk scarves with Burberry lettering, pleated skirts, pyjama shirts, and cardigans, to name a few. The collection also introduces the signature Rocking Horse bag in a new hue, Soap, with rein-inspired straps and a distinctive saddle shape that gracefully rocks when placed on its base.
