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This Week in Luxury: Air France’s new luxurious experience, Louis Moinet adds to the Impulsion series, Guerlain’s ode to spring and more

By Robb Report Singapore 24 March, 2025

In our weekly series, we bring you the latest in luxury news around the world. This week’s highlights: Trilobe’s new Une Folle Journée editions, Fred reinterprets an icon, Diptyque brings a legend to life

A look at the new and exclusive La Première experience on Air France. Photo by Air France

Air France reaches for the skies

As the airline’s most exclusive cabin, the La Première experience offers guest a high-flying journey from airport to onboard, with a dedicated staff that knows discreet yet attentive service. Gradually introduced on a selection of Boeing 777-300ER aircraft, La Première boasts four customisable suites, with each consisting of a seat and chaise lounge that can transform into a two-metre-long bed; 32-inch 4K screens and free ultra-high-speed WiFi available throughout the journey; and the finest cuisine paired with the finest wines.

La Première is currently available on the following routes: Paris to Abidjan, Dubai, Los Angeles, Miami, New York (JFK), San Francisco, Sao Paulo, Singapore, Tokyo (Haneda) and Washington.

Air France

Trilobe’s new Une Folle Journée in green. Photo by Trilobe

Trilobe’s new Une Folle Journée editions

The Folle Journée, Trilobe’s most ambitious design, gets an update. The signature X-Centric calibre now features rhodium-finished bridges, revealing every detail of the dial’s three-dimensional construction, while a vibrant touch of green now offers a fresh perspective on time without disrupting its markers. Available at €23,500 with a leather strap, 48-hour power reserve and 10.2mm-tall domed sapphire front.

Trilobe

The Impulsion Titanium Onyx exhibits the entire chronograph mechanism on the dial, offering a novel mechanical spectacle. Photo by Louis Moinet

Impulsion is back

Technology meets artistry in another masterpiece by Louis Moinet. Joining the Impulsion series this year is the Impulsion Titanium Onyx, a Grade 5 titanium watch that’s limited to just 12 pieces. Featuring three-dimensional architecture with the most intricate mechanisms, the watch comes alive with a robust Memoris calibre that features a manual double-barrel winding system known as the volte-face.

Louis Moinet

Guerlain new Muguet Exceptional Rendezvous edition. Photo by Guerlain

Guerlain’s ode to spring

Guerlain once again pays homage to the muguet, a perennial that’s also known as lily of the valley. The new Muguet Exceptional Rendezvous, a dreamlike spring symphony with gentle accents of freshly picked flowers, comes in a daring edition of the Bee Bottle that’s the work of artist Yann Philippe and artificial intelligence. Available at S$1,300 starting this 1 April 2025.

Guerlain

Earrings from Fred’s Force 10 Rise collection. Photo by Fred

An icon, reinterpreted

Born nearly 60 years ago from founder Fred Samuel and his sons’ shared passion for sailing, Fred’s Force 10 is a must-have collection that’s ever-growing. Fred continues to shape its history with Force 10 Rise, a new chapter that invites you to take on life’s challenges with grace, elegance and perseverance. Building on its signature aesthetics with a modernity, pieces include a band ring, necklace and two pairs of earrings that lend an unexpected twist.

Fred

The Orphéon Eau de Parfum, housed in a fine oak wood case. Photo by Diptyque

Diptyque jazzes it up

Orphéon, a legendary 1960s jazz club near the original Diptyque boutique in Paris, is brought back to life with the new Orphéon Eau de Parfum. Warm and reassuring, the scent recalls the burnished wood of the club’s counters and tables with warm cedar tones, alongside tonka bean and juniper berries that conjure up traces of tobacco and gin cocktails.

The scent is available as a 75ml bottle, housed in a fine oak wood case inspired by drinks cabinets; 30ml bottle; and a duo of scented candles for your home.

Diptyque

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