The immersive space will be open to members only until 10 August 2024

Omega is pairing its new special-edition Olympics watch with a chic pop-up in Paris.

The official timekeeper of the Games will soon be opening the doors to Omega House, an immersive, members-only space in the city’s 7th arrondissement. Nestled within the Hôtel de Poulpry, Maison des Polytechniciens, the Swiss brand will be setting up shop from July 28 to August 10 to coincide with the competition schedule.

“We’ve designed OMEGA House to really bring guests into the heart of our brand,” explained Raynald Aeschlimann, president and CEO of Omega, in a press statement. “There’s so much to explore and uncover, with surprises around every corner. It’s not just a beautiful place to relax and celebrate, but it’s also a showcase of everything that makes OMEGA special.”

Omega’s Paris pop-up will include watch and memorabilia displays. Photo by Omega

The temporary boutique will allow guests to trace Omega’s near century-long Olympic and Paralympic partnership, which began in 1932. In addition, visitors can expect to encounter interactive elements across several floors including photo opportunities with a giant golden astronaut, a celebrity autograph wall, and displays of Omega’s Paris 2024 timepieces including two new Chronoscope Speedmasters and a limited-edition Seamaster 300M dive watch.

The activation will be divided into separate rooms that focus on specific facets of watchmaking and the company’s Olympic legacy. For example, there’s a Timekeeping space that delves into the different technologies used in the Games including the electronic starting pistol and photofinish camera. Plus, you can explore a Stadium room that’s meant to recreate the feeling athletes have while competing.

The activation will be located within the Hôtel de Poulpry, Maison des Polytechniciens. Photo by Omega

Other highlights include a Her Time exhibition that explores the history of women’s watchmaking with vintage timepieces and keepsakes. There’s also a display of floating Speedmaster and Seamaster watches, plus astronaut memorabilia. When guests are done exploring, they can kick back in either a lush backyard garden equipped with a big screen for watching the summer Games or hang out in the front courtyard with a drink.

Omega has commemorated past Olympics with similar pop-up experiences, including the Rio de Janeiro Omega House in 2016 and the London Omega House in 2012. The company currently has four additional boutiques in Paris, which are definitely worth checking out while you’re in town.

This story was first published on Robb Report USA