The growing demand for smaller watches isn’t slowing down, and these new models from Parmigiani are on trend

For the past several years, we’ve seen a growing trend of smaller watches. According to veteran dealer Matthew Bain, 36 mm to 38 mm is the ideal watch size, and it seems many collectors agree as the demand for smaller watches continues to grow. The trend goes beyond proportions and is part of a bigger movement toward more accessible and inclusive watches for all wrists, regardless of gender.

This push reflects a growing prominence of female watch collectors like Lung Lung Thun who told Robb Report this week that she desires more watches in the 34 to 37 mm range. In response, countless brands have been reimagining some of their most iconic models with smaller proportions, from Chopard’s 36mm Alpine Eagle to Breitling’s 36mm Navitimer. At this year’s Watches & Wonders, it was even a tiny Cartier Tank measuring just 24 mm x 16.5 mm that stole the show.

Parmigiani Fleurier is a brand who is no stranger to creating more modestly sized timepieces with consideration for all wrists and all genders. The brand first launched its Tonda PF collection in 2021 with a larger 42 mm model. A year later, they updated the line with a 36 mm Tonda PF, which went on to win the Women’s Watch Prize at the GPHG. This smaller version was so successful, Parmigiani added a 36 mm two-tone variation for the first time just last year. Now, we get three new 36 mm versions of the Tonda PF Automatic in new dial and metal combinations and with the addition of gem setting.

Today, Parmigiani has unveiled three new takes on it’s perfectly proportioned Tonda PF: one in rose gold with a sand gold dial and diamond accents priced at US$84,900, one in rose gold with a warm gray dial and diamond accents priced at US$68,700, and one in two-tone stainless steel and rose gold with a white citrine dial and a more subtle touch of diamonds just on the hour markers priced at US$34,300.

For each version, you get the classic curves of the Tonda PF you know and love with sweet-spot 36 mm sizing, and it’s loaded with Parmigiani’s automatic PF770 manufacture movement with a 60-hour power reserve. For the rose gold iterations, there’s a bit more bling with diamonds on the indices, bezel, and bracelet for the sand gold dial and diamonds on the indices and bezel of the warm gray dial. With each of the new 36 mm Tonda PF watches, the brand has used fully traceable and ethically sourced gold and diamonds.