The Champagne house is on a mission to change perceptions about rose wines
There are plenty of ways to enjoy a good glass of vino, whether through a wine pairing dinner, vineyard tours or Champagne brunches. In fact, investing in wine has become more aggressive over the last five years, with the Liv-Ex 100 Index tracking almost eight per cent in returns over the last decade.
However, Perrier-Jouet believes that there’s still an untapped opportunity for oenophiles and wine newbies alike, which is why it unveiled a new bottle shape for its Blason Rose in October 2018.
Inspired by the Maison’s historic Blason de France cuvee, the new bottle’s slender, elegant design evokes the traditional bottle form that predominated the Champagne region before the birth of the modern bottle. This new bottle features a longer neck and a deeper punt, which makes it easier to grip the bottle by its base, and also emphasises the intricate character and floral details in the wine.
The Champagne house is also going all out to introduce the versatility of rose wines with a month-long food trail in Singapore. Running from 16 November to 14 December 2018, the Blason Rose Trail will pair dishes from five leading restaurants – each specialising in a different cuisine – with the Blason Rose champagne. Information’s not out yet, but we hope the brand will release its details at the soonest, as it’s not a food trail to be missed.
