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Rimowa Sea Blue: The Maison’s newest hue

By Amos Chin 2 January, 2024

The latest colour takes inspiration from the reinvigorating power of the sea

Rimowa is renowned for its sleek silver grooved shell, yet its repertoire extends beyond. The luxury luggage manufacturer offers a spectrum of colours and accompanying accessories, recently adding Sea Blue—a hue inspired by the sea’s rejuvenating influence.

“On a quest to capture the essence of the sea, complete with its serene energy and restorative virtues, Rimowa unveils Sea Blue, a saturated shade of blue that’s equally vibrant as it is calming,” mentions the brand. “The captivating colour takes on new heights on the Essential collection’s gleaming grooved shell.”

Manifested across multiple categories within the Essential range, from luggage to toiletry pouches and packing cubes, the lively shade of blue defines the collection’s facade.

While style is of paramount importance here, functionality isn’t compromised. This luggage range boasts an array of sophisticated features, including a stage-free telescopic handle and Multiwheel system for a seamless travel experience, alongside TSA-approved locks for securing your belongings. Moreover, the range presents a dual-organisation interior. It includes a fully zipped compartment to safeguard all your items during transportation, paired with RIMOWA’s adaptable Flex Divider on the other side, ensuring impeccable order for your belongings.

Photo by Rimowa

In keeping with Rimowa’s ongoing commitment to celebrating design houses around the world, Rimowa staged its campaign in an iconic 1950s home on the outskirts of Barcelona. Amidst the home’s Modernist elements, the serene Sea Blue beautifully complemented organic arches, tiles, and natural light, creating a harmonious visual narrative.

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