In our weekly series, we bring you the latest in luxury news around the world. This week’s highlights: Lamborghini’s 1:1 NFT drop, Bremont’s new collaboration with Rapha, and Porsche’s commitment to eFuels
Experience nomadic luxury adventures with Moliving’s pop-up hotel
Moliving’s Hurley House, described as the “world’s first nomadic hotel concept”, is a dream vacation house for anyone who values sustainability, exclusivity and luxury. Retaining all the benefits of the conventional five-star accommodation, the Hurley House intertwines glamping with five-star hospitality, and allows the adventure-seeking traveller to roam freely and get in touch with nature.
The Hurley House pods will open this summer in Hurley, a small town in Hudson Valley, New York, and will move to another location after the season ends.
Valentino teams up with Air France and KLM
Valentino will be partnering with Air France and KLM in support of the Sustainable Aviation Fuel (SAF) corporate programme, representing a bold step forward towards more conscious-driven transport and an industry of sustainable fuels. This project strengthens the Maison’s commitment to sustainability and promise of a responsible business model that reduces the environmental impact of air travel.
At a time when climate awareness is at the heart of the strategy of many companies, Valentino moves in synergy with the group on a path towards a future pushed by social and environmental responsibility—the perpetual motor of the brand.
Montblanc launches its Glacier collection
Inspired by the mesmerising icy beauty of the glaciers of Mont Blanc, the luxury Maison introduces the highly anticipated Glacier Collection—a selection of leather goods, watch collections and a writing instrument with distinctive ice designs. Check out the Montblanc 1858 Sea Automatic Date watch, Montblanc’s first-ever certified diving watch, and the Montblanc Meisterstück Selection Glacier, a sporty and bold capsule collection of large, small and medium leather goods and accessories.
The leather collection has launched, while the writing instruments will be launched officially in May 2022.
The Lamborghini Ultimate drop—the world’s first supercar 1:1 NFT
In an unprecedented project, Lamborghini is auctioning the last-ever produced Lamborghini Aventador LP 780-4 Ultimate Coupé and a one of one NFT, in collaboration with two of the most iconic creators of our time, contemporary artists Krista Kim, Steve Aoki and the global brand storytelling agency y [INVNT GROUP]™. The drop is the world’s first-ever NFT to be auctioned with a physical super sports car. This iconic move marks the end of a successful era for Lamborghini and moves the raging bull forward into the digital era.
Porsche strengthens commitment to industrial production of eFuels
In line with its commitment to sustainable mobility, Porsche will be investing US$75 million in HIF Global LLC, and acquire a long-term stake in the company of project developers of eFuel production facilities in return. Dubbed the pioneers of eFuel, Porsche has initiated the production of eFuels using wind energy, and the project will be implemented in mid-2022 with the support of partners including Siemens Energy and ExxonMobil.
This move is one building block in Porsche’s clear, overall sustainability strategy as the sports car manufacturing company moves into an attractive business area with its stake in HIF Global LLC.
Oceandiva London, a 282ft-long party yacht
Launching in the autumn, the 282ft-long yacht with a huge capacity of 1,500 guests is recognised as the “largest floating events space” on the Thames. It features three decks, luxury amenities like a bar and a dance floor, and palatial food options that have received praise from Gucci and Kensington Palace as previous clients.
Oceandiva London caters to the glamorous, high-profile events for any occasion. Following its success in the Netherlands and Germany, Oceandiva will now be launched in London—a capital believed to be the biggest venue for the most lavish celebrations.
Bremont’s new collaboration with Rapha is a breakaway timepiece
Bremont’s latest contemporary launch features a limited-edition partnership with the high-performance British cycling brand Rapha. The Bremont MBIII Rapha Special Edition cleverly incorporates the crucial components of an endurance sportive without compromising on the design, showcasing intentional design focus and collaboration, the key factors that Bremont prides itself on and sets the luxury watch brand apart from others.
The availability of this special launch is limited to 50, and ownership also depends on having Rapha Cycling Club membership.
