In this year’s Best of the Best, we continue to honour the brands and people who have continued to create covetable products, even in the midst of a global pandemic. Here, we have Tiffany & Co. come out tops in engagement rings
Six years ago, Tiffany & Co made headlines when it introduced its first same-sex couple in an ad campaign, featuring two men along with two wedding bands. But while jewellers have widely embraced marriage equality, the solitaire engagement ring has remained a concept predominately targeted at future brides. Now, Tiffany & Co is touting diamonds to anyone looking to pop the question, regardless of the partner’s gender. Dubbed the Charles Tiffany Setting, in honour of company founder Charles Lewis Tiffany, the look features round brilliant or emerald-cut diamonds, up to 4.3 carats each, set in platinum or titanium bands cut with sharp architectural bevelled or knife edges. The design echoes the messaging by marrying the classic stone with a contemporary, more masculine style.
But the jeweller isn’t just unlocking a door to a broader clientele. It’s also opening a window to its sourcing. In addition to the stone’s grading and quality assurance, information on each diamond’s country of origin, along with where it was cut and polished, will be available to the client on a printed Tiffany Diamond Certificate.
