Tod’s elevates the bespoke experience of its My Gommino collection with the introduction of Digital Product Passports
Since November 2023, Tod’s has offered Digital Product Passports (DPP) for its Di Bag collection, enabling clientele to access certificates of authenticity, trace the journey of their bag from inception to acquisition, and explore the meticulous craftsmanship behind each piece. Using state-of-the-art Aura Blockchain technology and an embedded NFC tag, the DPP reveals the provenance of materials, details of artisanal production, and adherence to exacting sustainability and quality standards. With this, Tod’s redefines luxury as an expression of personal style and a lasting investment, safeguarded through cutting-edge digital traceability.
Now, this revolutionary service extends to the My Gommino collection—one of the house’s most iconic and coveted creations.
Beyond certification, Tod’s enhances the luxury experience with immersive storytelling elements. Each DPP offers intimate insights into the artisans whose unparalleled expertise brings every pair of My Gommino loafers to life—deepening appreciation for the maison’s enduring craftsmanship. Furthermore, via an exclusive wallet card linked to the Tod’s CRM, owners can enjoy exclusive privileges like VIP access to curated brand experiences, an extended warranty, and dedicated aftercare services.
With the involvement of Aura and Temera, Tod’s also ensures fuss-free access to the DPP through an NFC chip discreetly embedded in the right sole of each My Gommino loafer; a simple scan on the sole will grant customers access to all of the aforementioned benefits and features.
