The Zegna AW24 campaign spotlights its profound connection to its heritage with the help of global ambassadors Mads Mikkelsen and Wu Lei
With the approach of winter, Zegna returns to its essence, drawing inspiration from nature’s serenity at Oasi Zegna—the living soul of the brand and a testament to its founder, Ermenegildo Zegna. Here, amidst the tranquil landscapes, the campaign embraces luxury through disconnection. The Oasi Cashmere collection, seamlessly merging comfort and sophistication, becomes the central narrative in this serene environment.
The campaign also underscores the importance of the 232 Road brand mark, a tribute to the 232 Road in Oasi Zegna that has defined Zegna’s ethos for over 110 years. Each piece reflects the brand’s unwavering dedication to excellence and its timeless connection between humanity and nature. The artistic direction of Alessandro Sartori is also evident here, from the tone-on-tone styles to the refined, contemporary aesthetics that cater to all styles.
What stands out in this Oasi Cashmere collection, however, are the new icons, such as the “Il Conte”, a jacket that reflects luxury perceived as leisure, encouraging a slower pace of life and a deeper connection with the present.
The name, meaning ‘Count’ in Italian, encapsulates the legacy and values that define Zegna today. At the same time, the garment serves as a tribute to the founder, who was honoured with the noble title of Count of Monte Rubello for his remarkable contributions as an entrepreneur, philanthropist, and visionary businessman.
Alongside this piece, the Triple Stitch Monte shoe completes the collection with the ideal blend of elegance and functionality. These new icons, crafted from the brand’s materials like Oasi Cashmere, ensure unparalleled comfort, warmth, and refined protection, further elevating its Luxury Leisurewear offerings.
