The newly appointed brand ambassador of Parfums Christian Dior steps into the spotlight, taking on the protagonist role in J’adore, The Film
It’s been just over two months since Rihanna was unveiled as the new muse of Parfums Christian Dior, and she has already begun redefining the brand’s allure with her distinctive style, as she merges her bold, unapologetic persona with the powerful, liberated spirit that the J’adore fragrance represents. In the brand’s latest campaign, J’adore, The Film, the hollywood icon breathes life into its ethos, embodying the triumphant and free-spirited femininity of J’adore through the lens of Steven Klein, heralding a new golden dream.
Continuing her journey to champion women’s voices, she takes a moment to share her thoughts on the power of the moving image and what it means to her.
In your opinion, who is the J’adore woman?
She is beautiful, strong, sexy, and resilient at the same time.
How do feel when you wear J’adore?
Personally, I feel that perfume has so much power! It can give you self- confidence, awaken memories, and transport you to a different place. J’adore makes women feel that they can become who they really want to be, deep down inside. It’s magical!
How would you describe the J’adore fragrance?
J’adore is a unique fragrance. It is fresh and sexy at the same time. It is neither too spicy, nor too delicate nor too clean. J’adore has an aura. It expresses a genuine “essence.”
I have always loved this perfume. My mother worked in a perfume shop and she used to bring home the testers when they were almost empty. There was always a bottle of J’adore in the house.
How was the shoot at Versailles?
Versailles is enchanting. Everything is astonishingly beautiful. It embodies so much history and the magnitude of French luxury. Being able to wander around there early in the morning was a privilege and a breathtaking experience from beginning to end!
Tell us what inspires you about Dior and what makes you the most excited about this new chapter with the House?
The House of Dior has always represented the highest level of elegance, craftsmanship, and the regality of a woman. It’s always an honor to be a part of the brand’s history, and to now represent J’adore is an even greater responsibility because of how important this fragrance is to Dior.
“A drop of perfume and you are dressed in Dior” – Christian Dior. What would be the outfit to associate with a drop of the new L’Or de J’adore?
You don’t need clothes if you’re wearing J’adore… that’s the outfit. Pure gold! Thanks to the legend Francis Kurkdjian.
