The luxury conglomerate’s annual watch week presented a slew of new timepieces that offered upgrades to classic models
Bulgari Tubogas Manchette
Although the Tubogas bracelet took root in the 1940s at Bulgari, the Italian maker looked to 1974 to realise this stunning high jewellery timepiece. But its construction proved no simple feat. While its geometry is the same as the original, the gem-set design is entirely new.
Each section of the coil had to be meticulously set with 11.98 carats of diamonds, while 1.06 carats of spessartites, 1.05 carats of citrines, 0.87 carats of rubellites, 0.62 carats of peridots, 0.63 carats of amethysts, and 0.59 carats of topazes are scattered throughout.
But for a watch of this magnitude, Bulgari required an equally robust movement. The watch is powered by the Lady Solotempo Automatic BVS100, which also equips the Serpenti Tubogas and Serpenti Seduttori. The minute mechanical caliber measures just 19 mm by 3.9 mm and manages to pack in 102 components. It weighs a mere 5 grams, but boasts a 50 hour power reserve and operates at a high frequency of 21,600 vph. It’s proof that Bulgari considers its female clients above a simple quartz movement—offering craftsmanship at every level.
Price: Upon request
Material: 18-karat yellow gold, diamonds, spessartites, citrines, rubellites, peridots, amethysts, topaz
Size: 135 mm
Bulgari Maglia Milanese Monete
Bulgari’s Monete jewellery—first introduced in the ’60s, wildly popular again in the ’80s, and experiencing a new generation of admirers now—is nothing short of legendary. You won’t find them easily available in the modern lineup and that’s for good reason: they’re incredibly difficult to source and make. The line’s signature coins date, naturally, back to Roman times and the one on this singular Maglia Milanese Monete watch dates specifically to 198-297 AD and depicts Emperor Caracalla surrounded by an octagonal frame of diamonds. Adding to its historic touch is a beautiful Milanese bracelet—an Italian goldsmithing craft dating back to the Renaissance but made popular in watches during the 19th century. Surprisingly, the bracelet is a first at the house of Bulgari and the first time for a pin buckle, adding to the provenance of the piece.
Beneath its hunter-style case is a timepiece with a mother-of-pearl dial and diamond hour markers surrounded by sun-ray engraving. It is powered by the Piccolissimo BVP100, the world’s smallest round caliber with a diameter of 13.50 mm, a thickness of 2.50 mm, and a weight of 1.9 g, comprising 102 components. The movement was introduced in 2022, but now appears with a sapphire crystal case back and winding crown.
Price: Upon request
Case material: 18-karat rose gold and diamonds
Size: 135-145-155 mm or 160-170-180 mm
Daniel Roth Extra Plat Rose Gold Skeleton
After reviving Daniel Roth’s eponymous business in 2023, Louis Vuitton has been steadily releasing novelties that capture the master watchmaker’s love for both the tourbillon as well as the extra-thin mechanical movement. In the new Daniel Roth Extra Plat Rose Gold Skeleton, LV—and its in-house watchmaking arm, La Fabrique du Temps—imagines the Extra Plat in an openworked version in which the movement’s beauty is revealed in full. Said movement, the hand-wound cal. DR002SR, was developed specifically for this watch; though based upon the extant DR002, it utilized freshly designed bridges and plates designed in 18K 5N rose gold, which matches the watch’s double-ellipse case—a signature of the Daniel Roth maison. Beautifully finished and proportioned, it’s evidence of Roth’s personal philosophy that considered the extra-thin movement as a complication in its own right.
Price: CHF 85,000
Case Material: Rose gold
Size: 35.5 mm
Gérald Genta Geneva Time Only Marrone and Grafite
n a sequel to the Geneva Minute Repeater from last year’s Geneva Watch Days, Gérald Genta is dropping two time-only interpretations of its beautiful Geneva watch. Housed in a 38 mm tonneau-shaped case in rose or white gold, it features a single lug paired to a calfskin leather strap in stunning dial-matching tones, a stepped bezel, and a mix of polished and satin surfaces. An outer railroad minute track in white follows the shape of case, while an inner grained section in brown (rose gold case) or grey (white gold case) is set with applied rose gold indices and matching pencil hands. Measuring just 8.15 mm and powered by the Zenith Elite cal. GG-005P automatic movement, it’s a lovely opening salvo to 2026, and should be on the short list for the year’s best dress watches.
Price: US$25,000
Case Material: 18-karat rose gold or white gold
Size: 38 mm
Hublot Big Bang Unico SR_A
Having partnered with Hublot to design three Big Bang Tourbillon references, lauded British multi-disciplinary artist, creative director, and fashion designer Samuel Ross is now trying his hand at the Swiss marque’s Big Bang Unico chronograph platform. The aptly named Big Bang Unico SR_A combines many of Ross’s signature design codes into a sleek limited-edition of 200 pieces: In addition to its monochromatic bent, the watch also boasts a honeycomb motif throughout the skeletonized dial and structured rubber bracelet, which serves to reduce both visual as well as physical weight. “There’s always been this focus on utility,” Ross says of the through line in his various design disciplines. Military chronographs in particular played a role in his early thinking about watches—something that surfaces, albeit subtly, in the tactical, all-black aesthetic of the Big Bang. “That whole perspective of personifying adventure and affirming a sense of self through practical use sticks out; this idea of utilitarian watches, of performance watches, is always something that has existed within my periphery.”
Price: US$31,200
Case Material: Ceramic
Size: 42 mm
Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition
This funky set of three differently-coloured tourbillon watches celebrates Hublot brand ambassador Novak Djokovic, the tennis’s undisputed G.O.A.T. Composed of a special composite derived from Djokovic’s recycled Lacoste polos and tennis rackets, it’s available in shades that celebrate his wins on three different types of surfaces: green for grass, orange for clay, and blue for hard courts. Beyond the eye-catching case material—which is complemented by a white rubber strap with accents that match the case colour—each features a dial inspired by tennis rackets: What appears to be a lattice-like network of “strings” is actually a single filament just 0.55 mm thick that snakes its way across the mainplate; the movement’s barrel, meanwhile, delivers 72 hours of power reserve. Individually numbered but not limited, the GOAT Edition will be available in an initial run of 101 pieces.
Price: US$95,000
Case Material: Composite/Titaplast
Size: 44 mm
Hublot Classic Fusion Chronograph Europa League
If you’re a huge fan of European football, this piece is for you. Hublot has been a licensee and official timekeeper of the UEFA Europa League since 2015, but in the last decade it has only released two limited editions tied to the game. This year, brings a satin-finished and polished titanium chronograph, limited to 50 pieces, rings in the new year. Decked in the UEFA’s official colours, it sports a carbon bezel with fleck of orange micro-glass fibers surrounding a black dial. Due to the construction of the bezel, each one is unique based on the pattern the fibers produce. On the subcounter at 3 o’clock is the UEFA logo.
Powered by the UB1153 automatic chronograph movement with a Swiss lever escapement, it operates at a frequency of 28,800 vph and has approximately 48 hours of power reserve. As CEO Julien Tornare puts it in a press statement ahead of LVMH watch week, the idea is to strike a balance between die hard fans of the UEFA and European football and those that are simply drawn to the watch as an everyday timepiece.
Price: US$14,800, limited to 50
Case Material: titanium
Case Size: 42 mm by 11.9 mm
Hublot Classic Fusion Sage Green Editions
The new sage green watches in Hublot’s Classic Fusion line offer a welcome softer side to the watchmaker’s offering. The muted green tone has been gaining popularity for its versatility that marries a vintage feel that still seems contemporary. The bonus is the colour can appeal across genders…which may make your case for buying a new watch just a tad more compelling when convincing a significant other.
All three models come in titanium, but are offered in different sizing options in 33 mm, 42 mm, and 45 mm. The smallest model comes with a diamond bezel, ostensibly aimed at women, but equally appealing for a man wanting a smaller timepiece with a little extra pizzazz. There is a time-only version for someone that likes the vibe of the classic fusion, but prefers a more minimalist look and then there’s the more macho 45 mm chronograph that will likely appeal to Hublot’s more standard clientele. But what the sage green does for the line is offer something that could appeal to someone who wouldn’t normally be drawn to the often bolder offerings from the brand.
Price: US$12,300 for the chronograph; US$8,900 for the titanium model; US$10,500 for the titanium model in diamonds
Case material: titanium
Case Size: 45 mm for the chronograph; 42 mm for the titanium model; 33 mm for the titanium model with diamonds
Hublot Big Bang Coal Blue Editions
Hublot has never exactly been shy about colour—this is the brand that helped turn high-tech ceramics into a full-on rainbow—but its latest Big Bang and Spirit of Big Bang introductions take a more intriguing route. Enter Coal Blue, a new shade developed specifically for four fresh references that feels less “poolside” and more “storm cloud over the Alps.” It’s a nice pivot for the Big Bang family, which has historically leaned into high-saturation brights, and it gives the collection a lighter swagger while still evoking the brand’s sporty, bold vibe.
The colour arrives across two core pillars of the line: the 43 mm Big Bang Original Unico and the 42 mm Spirit of Big Bang, both featuring a new solid dial stamped with a geometric, carbon-fiber-inspired pattern that adds depth via alternating polished and satin-finished squares. The Unico version keeps things firmly in Hublot’s modern lane with its in-house flyback chronograph movement and three-day power reserve, while the Spirit’s high-frequency chronograph brings extra kinetic energy to the tonneau-shaped case. Rounding out the quartet are two diamond-bezel options—the 33 mm Big Bang One Click and 32 mm Spirit of Big Bang—that let Coal Blue play against flashes of light and steel. Sometimes toning it down looks like turning it up.
Price: Big Bang Coal Blue 43 mm US$19,400; Spirit of Big Bang Coal Blue 42 mm US$22,900; Big Bang One Click Coal Blue Diamonds 33 mm US$14,800; Spirit of Big Bang Coal Blue Diamonds 32 mm US$20,800
Case material: titanium
Case size: Big Bang Coal Blue 43 mm; Spirit of Big Bang Coal Blue 42 mm; Big Bang One Click Coal Blue Diamonds 33 mm; Spirit of Big Bang Coal Blue Diamonds 32 mm
Hublot Big Bang Original Unico
After the Big Bang celebrated its 20-year anniversary in 2025, the Hublot staple is getting an upgrade with the brand’s first in-house Unico chronograph movement, first unveiled in 2010. The caliber integrates a column wheel, a dual clutch structure, a silicon escapement, an optimised gear train, and a skeletonized tungsten rotor open-worked in the shape of an H. It now comes with a sapphire crystal caseback for a better view of the Unico movement—which offers 72 hours of power reserve—at work.
The overlook remains true to the Big Bang’s roots, but sizing now comes in 43 mm—which sits in the middle of the previous 41 mm and 44 mm sizing. Smoother lugs, softer finishing, and beveled edges are also part of the new equation for the Big Bang. Topping it off is a dial in carbon pattern with elevated counters and tone-on-tone rehauts. The strap also integrates the brands One Click system to easily switch between styles.
For the Big Bang Unico debut, there are four models in the brand’s signature high-tech materials: black ceramic a.k.a Black Magic with a black ceramic bezel, titanium with a titanium bezel, titanium with a black ceramic bezel, and King Gold with a black ceramic bezel. Here, Hublot is living up to its famous tagline as mastering “the art of fusion,” offering its core collectors some of its best hits in one watch.
Price: Black Magic US$21,700; Titanium US$19,400; Titanium Ceramic US$20,600; King Gold Ceramic US$37,800
Case Material: Black Magic, Titanium, Titanium and Ceramic, King Gold and Ceramic
Case Size: 43 mm
Louis Vuitton Escale Tiger’s Eye
The resurgence of stone dials shows no sign of stopping and it’s not hard to see why. Louis Vuitton’s Escale Tiger’s Eye timepiece makes a compelling case for their beauty. It follows the release of last year’s Escale watches in turquoise and malachite, both cased in platinum and limited to 30. This year’s version, also limited to just 30, comes in a yellow-gold case for the first time. While stone and casing preferences in the lineup appeal according to personal taste, the tiger’s eye most closely mimics the warm hues of house’s long lineage of leather goods.
If it appears easy to just throw a new colour stone dial into a case, think again. At La Fabrique des Boîtiers, the case-making atelier at La Fabrique du Temps Louis Vuitton, watchmakers must sculpt each ring of the tiger’s eye to microscopic tolerances before being hand-polished. The material’s densely packed, fibrous structure makes it extraordinarily difficult to machine. Then, just matching the dial to the case and carefully aligning it within requires meticulous adjustment before assembly. Needless to say, that’s why so few are produced and why you won’t find many of these Escale Tiger’s Eye watches out in the wild.
Price: US$54,500, limited to 30
Case Material: 18-karat yellow gold
Size: 40 mm
Louis Vuitton Escale Twin Zone
Unlike traditional timekeepers with two time zones, the Escale Twin Zone offers two sets of hands instead of just an extra hour hand. The problem with the standard is that it doesn’t account for the 30- and 45-minute offset time zones of certain regions such as India, Australia, and New Zealand, to name just a few. Here, there are two sets on hands mounted on a single axis. The independently adjustable minute hand allows for precise adjustment of the minutes across all time zones. The solid hands indicate the second time zone, while the skeleton hands indicate home time. The skeleton hands, however, can be hidden for a single time zone reading when the wearer is not travelling and prefers a cleaner look. All adjustments are made via the crown and the day/night indicator, linked to home time, is located at 12 o’clock.
There are two different version available. The first is an 18-karat pink-gold model on an Arroyo gray calf leather strap with a silvery dial in a grid-style globe pattern, where the meridians and parallels are engraved and polished. In the platinum version, the globe pattern is repeated on aventurine and framed in 170 baguette-cut diamonds on the bezel and 120 baguette-cut diamonds on the flange. Consider it plenty of reason to grab your timekeeper and your trunks and jet out of town.
Price: US$57,500 in pink gold; US$229,000 in platinum
Case material: 18-karat pink gold or platinum
Case size: 40 mm by 12.52 mm
Louis Vuitton Escale Worldtime and Worldtime Flying Tourbillon
Louis Vuitton is a company built on luxury travel, so its practically a requirement to have a world timer watch. This year, two new versions are presented in the Escale collection: a Worldtime and Worldtime Flying Tourbillon, both in platinum and with 62 hours of power reserve. Escale, by the way, means “stopover” in French. The Escale Worldtime has been around since 2014, but what makes the 2026 versions more elevated are not only their elite case metal, but also the new blend of high horology and métiers d’arts techniques. Each of the 24 flags on both models—executed to look like the brand’s famous Damier pattern—are painted by hand in 35 colours with fine-tipped brush, for example. In the tourbillon version, the flags are done in grand feu enamel.
The biggest difference between the two, however, lies at their center. In the Worldtime, a grained blue dial plays to the texture of Louis Vuitton’s historic Monogram canvas. A flying tourbillon in a star-shaped Monogram flower design, holds court on the other. Adding the flying tourbillon in conjunction with the rotating city disc required extra consideration by the development team in integrating the two complex mechanisms so that exceptional precision could be achieved within the shared space. Both feature new calibers, the LFT V012.01 for the Worldtime and the LFT V005.01 for the Worldtime Flying Tourbillon. They both share 62 hours of power reserve, the world time function, day/night indicator, 24 time zones indicator, jumping hours, and minutes. Jumping up to the Flying Tourbillon version, however, will cost you about two-and-a-half times more the price of the Worldtime. Just how high will you fly?
Price: US$94,500 for the Worldtime; US$239,000 for the Worldtime Flying Tourbillon
Case material: platinum
Case size: 40 mm by 10.33 mm for the Worldtime; 40 mm by 12.8 mm for the Worldtime Flying Tourbillon
Louis Vuitton Camionnette
Inspired by the brand’s early-20th-century Camionnette delivery trucks, this miniature table clock channels the bygone romance of the vehicles journeys from Asnières HQ to clients and boutiques. The fully functioning piece comes with a balance wheel visible in the cabin like a tiny mechanical engine under glass. Time is displayed via two rotating cylinders tucked under the hood, all powered by a bespoke manual-wind movement developed with L’Epée 1839 that delivers an eight-day power reserve. Add in the saffron-and-sibylline-blue livery, Monogram flower details, and even a little removable and functional trunk riding in the back, and you’ve got a collectible that feels equal parts haute horology and childhood fantasy—only this one comes with 215 components and a license plate that reads “LV 1854.”
A higher-end version executed in gilded metal, diamonds, and sapphires will also be available for an undisclosed price. Regardless of which one you choose, perhaps offering it as a gift with a little something extra in the trunk isn’t such a bad idea for a very special someone. Valentine’s Day is, after all, around the corner.
Price: US$67,500 for the standard version; price upon request for the gem-set premium version
Material: Monogram canvas, brass, wood, steel, blue aluminium, and rubber tires; gilded metal, diamonds, sapphires, monogram canvas, brass, wood, and rubber tires
Size: 18 cm high by 35.3 cm long
TAG Heuer Carrera Chronograph 41 MM
When TAG Heuer debuted its Carrera Chronograph in the new Glassbox case back in 2023, fans of the classic racing watch were delighted: With a clever few tweaks to the model’s signature inner flange—the bit that carries the chronograph’s outer timing scale—the brand was able to maintain legibility whilst displaying a wealth of information. For those who loved the Glassbox’s aesthetics and preferred something with a bit more heft than its 39 mm dimensions are able to offer, there’s a new 41mm execution that’s sure to capture their attention: Present and accounted for are the smaller version’s double- or triple-register chronograph and lovely beads-of-rice bracelet, but upsized slightly to cater to the modern wrist. Flip the case over, meanwhile, and a small Victory Wreath design is engraved into the lower right-hand lug—a subtle nod to the brand’s long and storied racing heritage.
Price: CHF 7,500
Case Material: Stainless steel
Size: 41mm
TAG Heuer Carrera Split-Seconds Chronograph
For the first split-seconds complication within the Carrera collection, TAG Heuer adopted the cal. TH80-00 automatic movement it developed with Vaucher Manufacture Fleurier and modified it into the TH80-01. Visible via a smoked dial, it allows the wearer to time two events simultaneously via dual central-seconds hands and a dedicated pusher at 9 o’clock, while 65 hours of power reserve keep it wound all weekend long and 10 different finishing techniques provide interest for the horological cognoscenti. Beating at 5Hz and packing 350 movement components, the TH80-01 is proof that TAG Heuer takes movement design very seriously—but the watch itself is no slouch, either: Measuring 42 mm in stainless steel and given plenty of red, black, and white accents, it certainly looks the part of a racing chronograph—which is where the Carrera has its 1960s automotive roots—and is an objectively handsome timepiece.
Price: CHF 110,000
Case Material: Stainless steel
Size: 42 mm
TAG Heuer Carrera Seafarer
In 1949, Heuer was approached by Walter Haynes, president of Abercrombie & Fitch—then one of the United States’s most prominent outdoor retailers—about making a watch that could track and indicate the tides. The resulting timepiece, the Seafarer, remained a fixture in the Abercrombie & Fitch catalog through the 1970s before being retired as Abercrombie itself shuttered. In August of 2024, TAG Heuer partnered with Hodinkee to revive a limited-edition run of Carrera Chronograph Seafarer pieces within the brand’s Glassbox case; now, it’s bringing forth a non-limited version called, simply, the TAG Heuer Carrera Seafarer. Sized at 42 mm and boasting an opaline dial with teal accents, it features the Seafarer’s signature tide indicator at 9 o’clock, which is controlled by a dedicated pusher on the left-hand case flank. Using this, it’s possible to track both high and low tide—still crucial information for hunters, fishermen, and other outdoorsmen.
Price: CHF 8,300
Case Material: Stainless steel
Size: 42 mm
Zenith Defy Skyline 36
For those who love the Defy Skyline’s angular, dodecagonal lines but prefer a smaller silhouette, the 36mm three-hander version is just the ticket. Already available in deep blue, ice blue, pastel green, and pastel pink, it now comes in a versatile silver version that meshes beautifully with the dial’s four-pointed star motif, making for a highly wearable everyday watch with sporty bona fides. (In addition to 100 meters of water resistance, it also features a quick-change system that allows one to swiftly swap the steel bracelet for an additional black rubber strap.) Powered by Zenith’s Elite cal. 670 automatic movement running at 4 Hz and featuring a 50-hour power reserve, the new colourway is available with either a standard brushed bezel or a diamond-studded version that complements the icy tones of the geometric dial.
Price: US$9,400-US$13,300
Case Material: Stainless steel
Size: 36 mm
Zenith Defy Skyline Tourbillon
Having debuted in 2022, the Defy Skyline collection—which is based upon the original Defy from 1969—has quickly grown into a wide-ranging and varied lineup of both time-only and highly complicated pieces. The new Defy Skyline Tourbillon Skeleton—the first skeletonized tourbillon in the collection—is a fine example of Zenith’s avant-garde, tech-forward design: Housed in a 41 mm rose gold case, it features an openworked movement with blue PVD bridges and a one-minute tourbillon at 6 o’clock that oscillates at an incredible 5 Hz. With its rhodium-plated bezels and star-shaped configuration, it makes for quite the visual feast. That it boasts 100m of water resistance and a 50-hour power reserve is merely icing on the cake.
Price: US$103,700
Case Material: Rose gold
Size: 41mm
Zenith Defy Revival A3643
Quirky and distinctive, the Zenith Defy Revival updates a vintage Zenith reference with modern manufacturing techniques but maintains the original’s comfy dimensions and character. The new A3643 is particularly cool: Given a handsome silver dial with rhodium-plated, applied indices, a matching hands, and Zenith’s signature 4:30 date window, it features a smooth bezel set with an octagonal case, a prominent winding crown without crown guards, and Zenith’s signature “ladder” bracelet (which was originally made by Gay Frères) along with a second rubber strap. Liberally coated in Super-LumiNova, it’s water resistant to a whopping 300m and features an automatic Zenith Elite cal. 670 packing 50 hours of power reserve. For someone who loves avant-garde design, there could scarcely be a better everyday watch.
Price: US$7,800
Case Material: Stainless steel
Size: 37 mm
Zenith Defy Skyline Skeleton
Keeping with the black ceramic theme, the newest take on the Defy Skyline Skeleton offers a dark case and bracelet paired with a gold-tone, skeletonised movement—a contrast inspired, according to Zenith, by a city’s skyline seen at night. The net effect is certainly futuristic and sleek, with the El Primero cal. 3620 SK’s star-shaped bridges gleaming against the watch’s inky dodecagonal bezel. Offering 55 hours of power reserve, silicon components, high-frequency operation, and resolution down to 1/10th of a second via the sub-second register at 6 o’clock, the Defy Skyline Skeleton packs plenty of visual punch, while 100m of water resistance ensures that it can more than hold its own during daily wear. And just in case you were afraid that the skeletonized dial means a loss of legibility, fear not: There’s plenty of Super-LumiNova SLN C1 to ensure easy low-light use.
Price: US$18,900
Case Material: Ceramic
Size: 41 mm
This story was first published on Robb Report USA. Featured photo by Daniel Roth; Louis Vuitton; TAG Heuer; Hublot
