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Beauty launches of February 2026

By Amos Chin 27 February, 2026

February 2026 beauty launches: a curated collection of six new releases

February 2026 brings a range of new beauty launches, from a sustainably-made fragrance by Guerlain to Hourglass’ skincare-infused foundation. Here’s a look at the latest releases—you might just find a new favourite.

L’Homme Idéal Cologne Forte opens with a crisp burst of grapefruit, creating a bright, slightly bitter interplay of citrus and nutty warmth. Photo by Guerlain

Guerlain L’Homme Idéal Cologne Forte

Guerlain introduces a new addition to its L’Homme Idéal line, crafted with legume-based alcohol sourced from sustainable agriculture. Centred on the collection’s iconic almond note, L’Homme Idéal Cologne Forte opens with a crisp burst of grapefruit, creating a bright, slightly bitter interplay of citrus and nutty warmth. At its base, vetiver and incense lend a smoky, woody depth, balancing the composition with understated mystery. It’s fresh, magnetic, and warmly sensual—an unexpected interpretation of the line’s hallmark ingredient.

Guerlain

The lightweight, medium-coverage formula wears for up to 12 hours, resisting oxidation, transfer, creasing, and settling for a smooth, natural finish. Photo by Hourglass

Hourglass Illusion Luminous Glow Foundation

This luminous foundation with SPF 30 prioritises the care and look of your skin as much as coverage. The lightweight, medium-coverage formula wears for up to 12 hours, resisting oxidation, transfer, creasing, and settling for a smooth, natural finish. Advanced Hydra-Smoothing Technology, driven by hyaluronic microspheres, supports moisture retention and texture refinement, while continued use results in a more even complexion and healthier skin.

Hourglass

This firming moisturiser targets visible laxity and fine lines while supporting a smoother, denser-looking complexion. Photo by Biossance

Biossance Squalane + Growth Factor Firming Moisturizer

More than a hydrator, this firming moisturiser targets visible laxity and fine lines while supporting a smoother, denser-looking complexion. Biomimetic growth factor, which is inspired by the body’s signalling mechanisms, works alongside cyclic peptides, encapsulated vegan collagen, and sugarcane squalane to help plump, hydrate, and reinforce skin in areas that are most prone to collagen loss.

Biossance

Rare Beauty expands its Find Comfort Body Collection with Feel Seen, a new scent that captures the essence of honeydew melon and a crisp ocean breeze. Photo by Rare Beauty

Rare Beauty Feel Seen

Rare Beauty expands its Find Comfort Body Collection with Feel Seen, a new scent that captures the essence of honeydew melon and a crisp ocean breeze. It is offered in two indulgent formulas: the innovative Hydrating Body Mousse to Oil and the Body & Hair Fragrance Mist. The mousse-to-oil transforms from a light-as-air foam into a weightless oil, delivering up to eight hours of deep hydration while enveloping skin in notes of ripe honeydew, dewy lily of the valley, and cool sea moss. Complementing the mousse, the Body & Hair Fragrance Mist offers up to 24 hours of lightweight hydration, softening skin and hair while leaving hair shinier and less frizzy.

Rare Beauty

Goldessence combines orchid oleo-concentrate microspheres with a light- activating, resurfacing solution. Photo by Guerlain

Guerlain Orchidée Impériale Gold Nobile Goldessence

Developed over three years, Goldessence combines orchid oleo-concentrate microspheres with a light- activating, resurfacing solution. Together, they cloak the skin in a silky veil that illuminates instantly, while Gold Nobile orchid extract works at the core of the formula to restore the hallmarks of cellular youth. With each application, the lotion encourages skin renewal and promotes a more even diffusion of light, leaving the complexion smooth, hydrated, and luminous.

Guerlain

Five new shades join the Reserve Lip Color line. Photo by Tom Ford

Tom Ford Reserve Lip Color

Tom Ford elevates its Reserve Lip Color line with a new Reserve oil blend, conceived to enrich texture and amplify shine. Five new shades join the collection: 56 Design Nude, a soft pink nude; 57 Taormina Rose, a gentle blush; 16 Scarlet Rouge, a classic red; 58 Rodeo Red, inspired by Beverly Hills; and 59 Madison Milk, a warm sable brown

Tom Ford

This story first appeared in the February 2026 issue. Purchase it as a print or digital copy, or consider subscribing to us here