A new case and a new movement define the debut of the Bell & Ross BR-X3 collection, available in lightweight Black Titanium and space-blue Blue Steel models, marking the beginning of a new era in contemporary, high-performance watchmaking
The Bell & Ross BR-X3 Circle in a Square collection makes a bold comeback, a watch designed for individuals with strong personalities. Its striking aesthetic makes a powerful statement, highlighting the collection’s focus on contemporary timepieces with distinctive character. To mark the beginning of this new chapter Bell & Ross introduces two pieces: the lightweight BR-X3 Black Titanium and the space-blue BR-X3 Blue Steel, marking the start of an exciting new era in innovative watchmaking.
Inspired by aviation, the new BR-X3 line takes the iconic BR-03 collection to new heights. The most noticeable metamorphosis is enhanced through an innovative case construction and a new movement backed by a five-year warranty, amplifying its power and presence.
Among the announced models, the BR-X3 Blue Steel stands out as a firm favourite. Its refined finishes, blending steel and deep blue, evoke the aerospace universe—a journey into the depths of space. Elements inspired by space exploration are evident, such as the silver-toned metal and blue decorative accents, particularly the sunray-finished background that offers a window into the sky.
The watch’s distinctive X-shaped design is a hallmark of the X3 identity. The polished edges of the metallic decoration lend a refined look, while the micro-blasted top emphasises its technical prowess. Applied indices, numerals, and hands are luminised with white Super-LumiNova for optimal readability in the dark. Notably, the bezel and structural columns are crafted from anodized blue aluminium, reminiscent of the connection systems on Apollo 11’s crew flight suits.
Like all BR-X3 models, the BR-X3 Blue Steel houses the high-performance BR-CAL.323 calibre within its 41mm steel case. Developed exclusively by Kenissi for Bell & Ross, this automatic movement boasts a 70-hour power reserve, is COSC-certified, and covered by a five-year warranty.
From blue, the attention is on the all-black model, an iconic colour that fans have come to appreciate. The new BR-X3 Black Titanium pushes the boundaries even further. Made from titanium with an innovative structure, this watch ventures into the realm of high-performance engineering. Its new movement is COSC-certified and comes with a five-year warranty.
Designed for enthusiasts of innovation and precision mechanics, the BR-X3 Titanium features a case constructed entirely from aerospace-grade titanium—used extensively in spacecraft, motorsport, and Formula 1 racing. This advanced material is highly resistant to corrosion and scratches, and is one-third lighter than steel, offering an impressive strength-to-weight ratio. Its natural warmth on the skin offers comfort, further heightened by the textured black rubber strap with perforations for breathability and lightness.
Bell & Ross’ expertise in professional-grade titanium watches has led to an optimised case design. Their collaboration with technical materials, particularly titanium, resulted in a new case concept for the BR-X3. While maintaining the signature lines of the BR-03 collection, its multi-layer construction introduces an entirely innovative approach to design and function.
