loud and proud
Following its quiet exit from Ngee Ann City, French maison Chloe has kept a pretty low profile in Singapore. However, it was always only a matter of time before the maison found its way back to Singapore.
If its recent show at Paris Fashion Week is anything to go by, we’re betting that its ready-to-wear and accessories will be sparking off a comeback of the 60s. Creative director Clare Waight Keller has taken off in a direction different from the other houses: think short skirts from the late 60s, Mary Janes, paisley and outrageous floral patterns.
Forgoing the Orchard Road belt for The Shoppes at Marina Bay Sands, the Chloe Singapore boutique is neatly halved to differentiate accessories from ready-to-wear. While the former is stands out with a beaunotte stone floor backed by a 3D geometric wall, the latter pulsates a warm, inviting tone with wooden archways, a ‘carpet’ of golden spider marble, brass racks and boudoir-style fitting rooms.
To commemorate the opening of Chloe Singapore, the maison has designed a limited-edition bag, inconspicuously marked with its local address. A colourful interpretation of an orchid and a phoenix — no doubt a nod to the loud prints seen on the runway — in a patchwork of suede and smooth calfskin is stitched on the classic Faye shoulder bag, and finished with a mix of gold and silver hardware. Just eight pieces, an auspicious number to mark its opening, are available.
Chloe
2 Bayfront Ave
#B1-118-120
The Shoppes At Marina Bay Sands
10 Bayfront Avenue
Singapore 018956
