The insurer introduces a new high-net-worth platform that offers protection, succession planning, and curated lifestyle access
Great Eastern has introduced Great Eastern Private, a new proposition designed for high-net-worth individuals and families across Asia, signalling the insurer’s deeper push into the region’s fast-evolving wealth landscape.
Positioned as an expansion of its existing capabilities, the initiative, which launched on 3 March, aims to support clients as priorities shift from wealth accumulation to structured preservation and intergenerational transfer. According to Group CEO Greg Hingston, the move reflects growing demand for solutions that enable families to manage legacy planning with greater intention and efficiency.
Backed by more than 117 years of operating history, the OCBC Group member is leveraging the broader ecosystem of Bank of Singapore and Lion Global Investors to strengthen its private client offering. The platform combines bespoke insurance solutions with a curated network spanning seven domains, including next-generation leadership, trust advisory, international tax guidance, philanthropy, and global concierge support.
“As clients successfully accumulate wealth, the focus is now shifting to preserving, and transferring wealth intentionally, efficiently and meaningfully. The launch of Great Eastern Private is a strategic move to invest in capabilities and services to respond to this customer need and the commitment to remain the trusted insurance partner of customers across every stage of life and across generations. As Southeast Asia’s longest established insurer, Great Eastern has been entrusted across these generations,” said Greg Hingston, Group CEO of Great Eastern, in the press statement.
Great Eastern Private welcomes clients into its physical space at the Hewton Fair Suite at Great Eastern Centre. Named after founder Alfred Hewton Fair, the dedicated space includes an on-site medical suite operated with Raffles Medical Group, offering same-day health assessments alongside longevity and medi-wellness services. Members will also receive round-the-clock multilingual concierge assistance for travel, dining, and lifestyle requests worldwide.
The launch arrives as Asia Pacific prepares for an estimated US$5.8 trillion in wealth transfers between 2023 and 2030, a shift that is reshaping how affluent families structure their financial affairs. With Great Eastern Private, the insurer is positioning itself to capture a larger share of this multi-generational opportunity while reinforcing its role within Singapore’s wealth management ecosystem.
