Founded by Oliver Smith Jeweler, Watch Week Aspen will turn downtown Aspen into a celebration of horology
Following a record-setting attendance in 2025, Watch Week Aspen is returning this 13 to 16 August 2026 for its third edition. Over four days, the event will turn downtown Aspen into a walkable celebration of horology, with brand-hosted events and retail activations blending collectible timepieces with Aspen’s renowned hospitality, dining and cultural landscape.
Founded by Elizabeth Smith Hrubala and the team at Oliver Smith Jeweler, the mission of Watch Week Aspen is to build lasting connections between watch enthusiasts and top luxury watch brands within the Rocky Mountains of Colorado.
The multi-day experience will kick off with a welcome party on Friday evening, uniting brands, collectors, media and tastemakers. This will be followed by a ‘speaker series’ the next day, where brand executives and industry experts will discuss the art of innovation, craftsmanship and the collector market, and an intimate collector’s dinner in the evening. Other events to look forward to include immersive indoor-outdoor experiences, limited-edition launches and other lifestyle activations.
Featured photo by Watch Week Aspen
