A group of Robb Report Singapore readers were introduced to Porsche Design Tower Bangkok, the first residential development of its kind in Asia
Forget the postcode flex; the upcoming Porsche Design Tower Bangkok is less about its Thonglor address and more about how urban luxury can exist in the sky. Due for completion in December 2028, it will be Porsche Design’s first residential project in Asia and its third globally after Miami and Stuttgart. Conceived as 22 sky homes, it aims to redefine vertical living for serious collectors and cosmopolitans.
Hosted at Porsche Studio Singapore in Guoco Midtown, the evening opened with a welcome address by Michael von Schlippe, president of Media Publishares. Chanond Ruangkritya, president and CEO of Ananda Development—and the visionary leading the project—went on to explain how the tower is defined by passion: the owners’ love for their machines and collections, and a design house’s dedication to precision woven into everyday living.
Each residence includes a deep balcony and private pool, with a team of butlers providing attentive yet discreet service. For collectors, Porsche Design Tower Bangkok introduces its signature Passion Spaces, which reframe the private garage attached to each home as a gallery for automotive icons, curated art, or simply the objects that define a life.
The first half of the evening focused on the project’s ‘what’, but the closing talk by architect Jason Pomeroy explored the ‘why’. Pomeroy illustrated how design and architectural choices can enhance well-being in high-density cities.
With ground now broken in Thonglor and completion expected in three years, Porsche Design Tower Bangkok signals a city that is ready to compete for the region’s most discerning buyers, for whom brand language, craftsmanship, and liveability matter as much as location. If the tower delivers on its vision—villas in the sky, attentive service with a memory, and spaces shaped around the things its residents love—it will add not only another landmark to Bangkok’s skyline but a new model of urban living.
