Audi’s consummate business saloon and its all-electric twin make their Singapore debut at the Audi House of Progress, offering two flavours of quiet confidence: familiar and petrol-scented with the A6, and a serenely electric A6 e-tron
If there’s a car that understands Singapore’s pace—efficient weekdays, and unhurried weekends—it’s the Audi A6. And now, it comes as a pair. The all-new A6 and the A6 e-tron touch down together, twin interpretations of progressive luxury that feel perfectly tuned to city life here: discreetly handsome, impeccably finished and effortless in everyday use. Both are on view at the Audi House of Progress at 18 Cross Street, which has been staged less like a showroom and more like a gallery of modern living, complete with immersive VR and test drives from 31 October.
On the ICE side, the A6 remains the archetype for those who prefer their success to whisper. You settle into a cocooned cabin, doors closing with the soft assurance of a private members’ club. The ambience is clean and contemporary; expanses of tactile materials, precise lighting, the calm clarity of Audi’s latest MMI interface. It’s the sort of interior that lowers shoulders: quiet enough for a call between meetings, comfortable enough for the school run after. On the move, the A6 does what great saloons do best: glide. Steering is easygoing around town yet composed at speed, the ride poised rather than showy. If you’ve always liked the A6 for its absence of drama, you’ll love how this one simply recedes into the background noise of a well-lived day.
Its electric sibling, the A6 e-tron, takes that same brief and filters it through a more future-forward lens. The silhouette is sleek. The details, Digital Matrix headlights coupled with the illuminated four rings at the rear, give just enough theatre without tipping into flash. Inside, the Digital Stage pairs a panoramic driver display with a dedicated passenger screen, creating a cockpit that feels intuitive rather than intimidating. What you notice most, though, is the serenity: a smooth, unruffled way of gathering speed that makes cross-island errands feel almost spa-like. It’s the kind of car that turns traffic into a softer soundtrack, and makes first-time EV adopters wonder what, exactly, they were waiting for.
Audi Singapore’s launch pairs those personalities with a hospitality mindset. Drop by the House of Progress to see the duo up close (the S6 e-tron is on display too), step into the VR experience, and book a drive that fits your week’s rhythm. For pragmatic planners, prices begin at S$372,999 for the A6 and S$375,999 for the A6 e-tron, inclusive of COE—useful context if a December delivery is on the wish list.
