Breitling has unveiled two new collections to celebrate the occasion
Here’s another sport you can add to the Breitling roster: football.
The Swiss watchmaker has struck a multi-year agreement with the NFL that will make it the league’s official timepiece partner. To celebrate the partnership, the brand is launching not one but two collections of NFL team watches.
The team-up is the league’s first with a luxury watch brand in its 104-year history. The NFL chose to work with the watchmaker because it saw a brand that is focused on two of the same core ideas: precision and timing. The partnership also comes at a moment when the league is pushing to expand internationally like never before.
“Our game is focused on precision and timing,” NFL Commissioner Roger Goodell said during a panel on Wednesday. “You can’t be successful without all of. And I think the ability for us to partner and bring our fans a different way to connect with our players or with our teams, I think it’s a win-win for all of us.”
Those looking to show their support for the New York Giants or Las Vegas Raiders with a new Breitling have two timepieces to choose from: the Chronomat Automatic GMT and the Endurance Pro. There are 32 different versions of both team-edition models, with each featuring the colors and logos of one of the league’s franchises.
For those looking for a more understated way of showing team pride, there’s the team-edition Chronomat Automatic GMT. The pilot watch’s dial features a team’s primary color, like the Detroit Lions’s Honolulu Blue, and the second hand its secondary color—in this case, silver. The timepiece also has the team’s logo engraved onto the stainless-steel case back and houses the brand’s 32 caliber. This model is priced at US$6,600.
For those who want to leave no doubt about who they root for on Sundays there’s the team-edition Endurance Pro. Each version of the titanium dive watch—equipped with Breitling’s caliber 82—features a black dial, but its pulsometer is done up in the team’s main colour, like the Miami Dolphins’ Aqua, while the small seconds sub-dial features its logo. The NFL shield can also be found on the titanium case back. Each model is priced at US$4,400.
Breitling’s new team watches can be purchased now through the brand’s website or one of its boutiques. Those travelling to any of this season’s record seven international games can also buy the watches at one of the company’s pop-up storefronts. You can find those in São Paulo, on 5 September 2025; in Dublin, on 28 September 2025; in London, on 5, 12 and 19 October 2025; in Berlin, on 9 November 2025; and, finally, in Madrid, on 16 November 2025.
This story was first published on Robb Report USA. Featured photo by Breitling
