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PFPFA opens a new home for wealth conversations

By Alvin Wong 21 May, 2026

The financial advisory firm has opened a dedicated client centre at Ngee Ann City, marking a move to meet growing demand for substantive private dialogue around long-term financial planning

PFPFA has unveiled the PFP Signature Centre at Ngee Ann City, describing it as one of the first dedicated wealth facilities established by a financial advisory firm in Singapore’s most prominent retail corridor. Opened on 15 May, the space is designed for client meetings centred on wealth preservation, succession planning, and legacy considerations—the kind of discussions that benefit from privacy and time rather than the pace of a standard advisory appointment.

The centre serves clients with more complex financial planning needs, and sits within the broader SingWealth Holdings ecosystem. Through its affiliate PFP Legacy, PFPFA extends its advisory scope beyond insurance and investment products to encompass wealth transfer, succession structures, and intergenerational strategy.

CEO of PFPFA, Jeffrey Chow (fourth from left), alongside key leaders from SingWealth Holdings and PFPFA, officiating the opening of the PFP Signature Centre at Ngee Ann City. Photo from PFPFA

The firm operates on a multi-provider advisory model, working across multiple insurers and financial institutions rather than limiting clients to a single product suite. The approach gives advisers greater flexibility in building plans tailored to individual circumstances.

Now in its fifth year, PFPFA has received recognition including a ranking among the Financial Times High-Growth Companies Asia-Pacific 2026. The firm also maintains a presence in Hong Kong and Malaysia through SingWealth Holdings.

The PFP Signature Centre at Ngee Ann City marks one of the first dedicated wealth centres established by a financial advisory firm in the heart of Singapore’s premier retail district. Photo from PFPFA

“As financial planning evolves, clients increasingly value deeper conversations around their long-term goals, family priorities, and legacy intentions. The PFP Signature Centre was created to provide a dedicated environment where these discussions can take place in a more considered and meaningful way. As we enter our fifth year, this milestone reflects how PFPFA continues to evolve alongside the needs of our clients, while strengthening our role within the broader SingWealth ecosystem,” says Jeffrey Chow, CEO of PFPFA.

PFPFA

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